lies-incentives

Why you shouldn’t act on everything Google tells you to do

Considering their corporate mantra is “Do No Evil”, Google plays a very strong fear game. Regular updates via spokespeople like Gary Illyes, Danny Sullivan and, formerly, Matt Cutts, keep everyone guessing and the fear building about what works in SEO. Step over the line with your SEO and you’ll get a penalty. The problem is …

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Biggest Guest Post Myth

In this post, I’ll destroy the biggest guest post myth and share with you 5 tips for doing guest posting the right way for maximum benefit. But first, here’s a story that mirrors how Google operates in relation to links… Imagine you’re selling your £40,000 car sports car; one that you haven’t been thrashing around …

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Moz da or organic traffic?

How to assess sites using Moz DA and organic traffic properly

Estimated organic website traffic is another metric that is being abused by link sellers recently. Simply because it ‘could’ equate to a website worth linking from, right? It’s not a quantum leap to assume that estimated organic traffic is a positive signal, but it needs to be used sensibly, and with other metrics (I will …

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