List Building For E-Commerce Websites: How To Boost Conversions Without Hindering Engagement
List building is not an easy task, and there are so many different tools and technologies on the market today that can help you collect email leads. Always collect email leads directly from your own website. Don’t buy emails from third parties! If you want value from your email list, it needs to be of…
Continue Reading4 White-Hat Link Building Methods That Aren’t A Complete Waste Of Time
Building backlinks the white-hat way is hard. It’s even harder when you try to build them using slow and outdated methods. The truth is most white-hat link building methods you read about online don’t work. And if they do, the results take forever to show. Not exactly a viable SEO strategy for any business. However,…
Continue Reading8 Proven Ways To Drive More Traffic To Your Website
Have you ever excitedly hit the “publish” button after spending hours writing quality content perfectly crafted for your audience, only to find that your contribution to your market’s knowledge base has gone completely unnoticed? It can be incredibly frustrating when you commit time and energy to developing interesting and actionable information that doesn’t get picked…
Continue ReadingLearn SEO: 12 Indispensable Resources For Beginners
You’ve hit the ground running. Business licenses filed, website launched, e-commerce portal in place, social media profiles up and running, and new content publishing to your blog three times a week like clockwork. Now what? How do you keep the forward momentum? What are the next steps to capturing more market share? When it comes…
Continue ReadingHow To Get Started With Periscope
Are you on Periscope yet? You should be! Periscope is a new live-feed video platform that allows you to interact directly with your viewers through real time broadcasts that open the avenue for two-way, authentic conversation. It can be a powerful marketing tool that validates your business and services by offering a trusted human connection…
Continue ReadingHootsuite Vs Buffer – The Heavyweight Social Media Showdown
Note: This post was originally published on 20th June 2014 and has been updated multiple times to take into account the latest features for both Hootsuite and Buffer, the latest update being 12th July 2016. Social media has become a big part of almost everything we do online. A strong social media presence leads to brand…
Continue ReadingHow To Convert Your Instagram And Pinterest Followers Into Customers
Instagram and Pinterest are fantastic platforms for increasing your social reach. For getting customers? Not so much. Or at least that’s what you think. Truth is, both Instagram and Pinterest work exceptionally well for turning visitors into customers. The only difference is that unlike Facebook, you have to create dedicated campaigns that tap into the…
Continue ReadingWhat We Can Learn From Porsche’s Cross-Platform Online Marketing Campaign
Porsche is a company which has been able to get by on sheer reputation for decades, never minding their incredible cars. Just thinking the name ‘Porsche’ brings images of fast, luxurious, legendary cars to the minds of car enthusiasts, and casuals alike. This type of brand recognition is what marketers dream of. Porsche’s move to…
Continue Reading6 Science-Backed Principles That Will Help You Build A Loyal Audience
Have you ever wondered what can turn one-off readers into raving fans? After all, raving fans are the ones that often turn into life-long customers. And that’s what you want right? The truth is that building a loyal audience is possible, and in the infographic below, I’ll show you 6 science-backed tips to make it…
Continue ReadingHow To Ace YouTube SEO In 2016 In 3 Easy Steps
Video is eating the internet. Video accounts for 50% of all mobile traffic. By 2018, it is estimated that video will take up a whopping 79% of all consumer internet traffic. According to Cisco, online video users are expected to grow to 1.5 billion by 2016. And of course, YouTube sits at the heart of…
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