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5 Smart Blogging Tips For Small Business Owners

One of the most challenging marketing requirements that new business owners face is blog development. Many small business owners are not inherently comfortable with writing and most struggle with conceptualizing relevant content for their market and relating it to their services or products. The pressure to deliver consistently interesting and dynamic information to your audience …

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10 Powerful Content Distribution Tools: Content Amplification Made Easy

If a blog post is published but no one reads it, does it still count as content marketing? If your content isn’t being read, it may as well not even exist. There’s no point in investing time, effort, and resources into creating quality content if no one knows it’s there. You have goals for your …

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5 Insanely Easy Ways To Write Effective Headlines

John started a blog to support his lifestyle business. He wrote and published 3 high-quality articles every week. He made sure his articles were comprehensive and add value to his target audience. His efforts were soon rewarded. One article got ranked in the top 3 Google spots for a competitive industry keyword (having 3000 searches/month). …

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The Truth About SEO, Content Marketing And How They Fit Into Your Strategy

“SEO is dead”. I’ve seen those words written so many times that I’ve lost count. Here’s the thing… SEO is not dead, far from it in fact. Then there are the comments flying round about how social media and content marketing are the new SEO. Wrong. The truth is that these are all just marketing …

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How to Scale Your Broken Link Building Process

Gone are the days that you can automate link building using tools/machines that will provide you thousands of link prospects and instantly build those links with a single click. Link building today is becoming more difficult, time consuming and costly. However, it doesn’t mean that it’s impossible to acquire high quality backlinks for your website. …

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Your Content Is Boring – Follow This Advice And Get Better Engagement

Every day you fight a battle. You produce amazing content only to see meagre results that are a far cry from what you were promised by the supporters of “build it and they will come”. Every morning, you hit “publish” and eagerly wait for a comment, a share, a simple thank-you – something. What gives? …

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20 Tools To Help Skyrocket Your Conversions And Get More Leads For Your Business

There’s a mistake that I see bloggers, website owners and even web developers make all the time. The problem is thinking that traffic should come before anything else. And that’s just wrong. Here’s the truth: If your website isn’t setup to convert visitors into subscribers or buyers then you’re doing it wrong. Don’t get me …

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Businesses Are People, Too: How To Humanize Business Online

These days, the name of the game for online marketers is “engagement,” rather than ROI. Many social media pros advise everyone involved with a company’s online activities – whether they are the business owner, in the C-Suite, a part-time community manager, or somewhere in between – to be human in their interactions when posting on …

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