Isn't it Time You Used Content Marketing Services to Generate Profitable Traffic?

Content marketing strategies

We Will Connect You With Your Target Audience Using Quality Content and High Authority Websites

We Discover What Your Customers Want and Then Create Content That Drives Them to Your Website

4 Crucial Steps for Content Marketing Mastery

Content Planning

First Class Planning

"If you fail to plan, you plan to fail", that's why we conduct research to understand your market, your target audience and what content motivates them to take action.

Creative Content

Creative Content

Good content alone won't make the cut, that's why our focus is on carefully crafting engaging content that your audience will love and help to position your brand as an authority.

Relevant Link Building

Leveraging Influence

There are people in your vertical that have direct influence over your potential customers. We build relationships with these influencers and put your brand in front of your target audience.

Detailed Reporting

Ongoing Measurement

The spray and pray approach to content marketing does not work. That's why we monitor your campaign progress and tweak our approach to maximize your ROI.

Let us help you step up your content marketing today

Call our UK based team today to discuss your content marketing needs on 01332 742516 or click the button to the right to get in touch.

Get Done-For-You Content Marketing Today at a Fraction of the Cost to Hire a Team

Content Boost

£970 per month
  • Content Strategy Consultation
  • Market Research
  • Content Plan
  • 1 Mega Post Per Month (images inc.)
  • 2 Support Posts (images inc.)
  • Social Media Sharing
  • Outreach to Authority Sites
  • Monthly report

Content Blast

£1480 per month
  • Content Strategy Consultation
  • Market Research
  • Content Plan
  • 2 Mega Post Per Month (images inc.)
  • 4 Support Posts (images inc.)
  • Social Media Sharing
  • Outreach to Authority Sites
  • Monthly report

Content Boom!

£2640 per month
  • Content Strategy Consultation
  • Market Research
  • Content Plan
  • 4 Mega Post Per Month (images inc.)
  • 8 Support Posts (images inc.)
  • Social Media Sharing
  • Outreach to Authority Sites
  • Monthly report

Let us help you step up your content marketing today

Call our UK based team today to discuss your content marketing needs on 01332 742516 or click the button to the right to get in touch.

Are You Still Making These 5 Dangerous Content Marketing Mistakes?

Content Marketing Mistakes
Selling, Not Helping

Your content needs to provide you with a return on your investment, but if you go for the hard sell, you'll only stunt your content marketing efforts.

The fix:

Focus on creating engaging content that solves key problems for your audience.

Forget selling entirely at this stage but make calls to action visible on your website.

We recommend that you create something free to offer to your users in exchange for their email address. This will give you the opportunity to recommend your services once you've offered some value to potential customers.

Forgetting The Importance of Headlines

5x more people will see your headlines, than will read your content - probably more.

The reality is that if you don't work on improving your headlines, you're missing out on a huge opportunity to drive more traffic to your content.

The fix:

Use tools like BuzzSumo to find out which types of headlines are being shared in your niche and use CoSchedule's Headline Analyzer to make your headline more appealing.

This is a huge topic, but this post from our blog is worth reading to help you get started.

Not Promoting Your Content

Have you ever spent hours, maybe even days or weeks creating a piece of content that just never seems to get the traffic you had hoped for?

You're not alone.

The main reason for this is because not enough time has been spent on promoting it effectively.

The truth is that there's so much more to content promotion than just sharing to social networks.

The fix:

Put together a checklist of the main platforms you'll be able to announce your content on.

Include industry specific platforms and more general platforms.

If you've mentioned an influencer in your content, be sure to let them know you've mentioned them.

For further reading, check out our post on effective content promotion strategies.

Getting the Wrong Mix of Content Length and Frequency

There's a lot more to content marketing than meets the eye.

The length of your content and the frequency at which you publish is definitely a balancing act.

You could be publishing content that's not detailed enough or publishing detailed content too often.

The fix:

There's no one glove fits all answer here unfortunately.

The answer depends heavily on your target audience and your resources.

For example, large news publications that publish content very frequently may find the shorter articles tend to be preferred by their audience as it makes it easier for them to consume.

On the other hand, if you're a solopreneur or a blogger that publishes once a week or every few weeks you'd get some great results by publishing more detailed content. This is because your audience would have more chance to consume it so engagement would be higher and chances are you'd get more traffic too.

Building a House On Rented Land (So to Speak)

We're big fans of social media but it shouldn't be your only focus.

A lot of businesses pumped serious amounts of cash into their Facebook marketing budget, only for organic reach to be slashed.

This is an example of building a house on rented land.

The fix:

We're not saying don't bother with social, because you should. It's a big part of any digital marketing strategy.

But, it shouldn't be relied upon.

So what's the answer?

.... Building an email list.

The truth is that building an email list is one of the smartest things you can do - it's personal, it's immediate and it'll drive much more traffic to your content/offers than a social media update ever could (when you compare similar subscribers to followers).

So start adding opt-in forms to your content and leveraging content assets (or lead magnets) to grow your list.

You'll be glad you did.

We can quickly help you understand how to use content marketing to get in front of your competitors.

It's still early days with most businesses struggling to get it right.

Join us and begin to enjoy the returns that content marketing can bring if done right.

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cio
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Search Engine Journal

Got questions? Or ready to kick start your content marketing?

Contact our team today and find out how we can help your business grow.