10 Top Bloggers Reveal Secrets Behind Their Author Bio

10 Top Bloggers Reveal Secrets Behind Their Author Bio

You know your one friend that just constantly talks about themself?

Their job, their new boyfriend/girlfriend, their new house or dog.

And you’re just sat there thinking: “when can we talk about me?”

But that time never comes…

Because even when you join the monologue with a neutral topic he/she somehow manages to bring it back to their favorite subject?


OK, thanks Tom, but what does this have to do with the author bio on my next BIG Roundup guest post on the one blog I have been trying to secure a writing position on for the past 3 weeks?


It is your responsibility to incentivise your soon to be readers to take your relationship to the next level: to click that link to your landing page, follow button on Twitter or submit button on the feature box on your blog.

And how do you do this?

With a gripping, informative and humorous Evergreen Ad (your author bio).

But don’t listen to me (I only have 2,198 followers on Twitter)…

It just so happens that I reached out to a few of my blogger friends to see what they had to say on the topic…

I sent them JUST this simple question:

If you had just 1 tip for writing an awesome author bio, what would it be?

Take it away guys…

Kevin J. Duncan – Be A Better Blogger

Kevin J Duncan

“Want an awesome author bio people will read rather than gloss over? Be different.

Use humor. Offer an outside-the-box value proposition. Include an opt-in bribe readers haven’t seen a hundred times. In short, don’t do what everyone else is doing. Stand out!”

Nick Loper – Side Hustle Nation

Nick Loper

“To focus on answering: “what’s in for me, the reader?””

Zac Johnson – ZacJohnson.com

Zac Johnson

“To write an awesome bio, you need to peak the interest of the audience reading it and also provide a call-to-action to track your performance.”

Neil Patel – NeilPatel.com

Neil Patel

“Don’t fluff up your bio with unnecessary information. Put your best points forward so people get an understanding of why they should listen to you. From your accomplishments to awards, focus on the statements that will encourage people to listen to you.”

Pete Sandeen – PeterSandeen.com

Pete Sandeen

“Everyone has an “author bio.” And almost everyone’s bio looks like every other one out there.

Something about your bio should be unusual—something personal and memorable. If it’s unusual enough, it also makes people more likely to actually read the rest of your bio. That’s where you make them an offer they (hopefully) can’t refuse.

That’s all your bio needs to do. Try to do more, it probably won’t work.”

Adam Connell – BloggingWizard

Adam Connell

“Tweak your author bio to suit the occasion. Maybe you want to write a guest post for a large blog. Give the usual who you are, what you do and how you can help but add in a link to a landing page so you can encourage email sign ups.”

Matthew Tyson – WideNet Blog

Matthew Tyson

“Consider what information is going to be most valuable to your audience. Example: I’m a massive, obsessive Star Wars fan, but that doesn’t necessarily mean I have to put that in my bio. I see the author bio as another way of marketing yourself. I want people to know where I work, where I write, and how they can contact me.”

Brian Dean – Backlinko

Brian Dean

“Give people a reason to click on your result. Saying “I’m so and so and I’m blah, blah, blah doesn’t make someone want to learn more about you. So make sure you show them EXACTLY why they should click over to your site (which is the ultimate goal of an author bio anyway).”

Loz James – Content Champion

Loz James

“When writing a great bio be specific and cut right to the chase. Tell people about your experience to build instant authority, and then outline exactly what they can learn from you. If the host site will allow it, use a post-specific content upgrade within your bio as well to help build your email list.”

Aaron Lee – Ask Aaron Lee

Aaron Lee

“Through my years of guest blogging, I learned the best way to write the perfect bio and stand out is to have a cool title and a call to action that leads to a landing page.”

Over to you

Let’s summarize:

  • Be cool and different
  • Ensure you can track your results from posts/author bio tests
  • Look at the world through the eyes of your reader and include a call to action that speaks directly to them
  • Send people directly to a landing page
  • Remove any fluff that doesn’t inform your reader or inspire their action

I’m getting nervous…


Because I’m about to craft my author bio for this very post and am quaking in the knowledge that it will undergo massive scrutiny by all of you lovely readers.

Well, here goes!

On a serious note, if you have a friend that writes BORING author bio’s, use the social icons below to send this article over, you could be doing them a massive favor.

Furthermore, if you are feeling brave, paste your latest author bio into the comment box below and I will give a scathing review!

Tom Hunt

Tom Hunt

Tom Hunt is a TEDx Speaker, Dragons' Den Failure & Internet Entrepreneur. He believes that entrepreneurship, marketing and decentralisation are becoming increasingly important so he writes about them on the Internet MBA Blog.
Tom Hunt

Latest posts by Tom Hunt (see all)

  • Hey Tom,

    Thanks for putting this post together for us – it was great to see all the other tips folks have shared.

    There are so many ways to approach author bios and I love that using bios to build an email list was mentioned a few times too. Perfect for guest blogging.

    – Adam

    • Tom

      My pleasure Adam, yes that was a big realisation for me…

      Linking straight to a landing page will MASSIVELY improve lead conversions 🙂


      • Definitely – it works so well.

        When guest posting, I like to change up my author bio slightly. If I have a lead magnet that is more relevant to the post I’m publishing, I’ll offer that instead and adjust the copy.


  • Hi Tom,

    Thanks for writing about what for me is always a work-in-progress, Bios. I like Adam’s point that you need to “Tweak your author bio to suit the occasion.” And this is what I keep in mind when writing a Bio.

    I do, however, put the reader at the heart of it. Why should they want to click any links I add there? Why should they be interested in anything I say or do? – These are questions I’m always focussing on answering first, before adding anything fancy.

    At the same time, I’m always careful to interest people who’re most likely to want what I can give them.


    • Thanks Tom! Love your point about putting the reader at the heart of our author bios. It’s always good to think “What’s in it for them?”.

    • Tom

      Hey Tom!

      Yes I feel you brother, I think the most important point to remember is to look at the world through the eyes of your reader and then provide information that can help them get to the next level 🙂

      Just going to check out your blog!


    • Tom

      Just read your subheadline: “Taking The Frustration Out Of Getting Traffic To Your Blog” and thought “This guy knows exactly how to do what I explained in my last comment” as that spoke directly to my needs as a reader 🙂

  • Hi Tom and Adam (and the UK Linkology gang),

    Awesome! Tom, you did a nice job on this one. Thank you for the mention. I’m honored to be included alongside yourself, Zac, Neil, Brian, and so many other people I admire.

    Already tweeted it. More tweets to come!

    Hope you all have awesome Thursdays…

    – @kevinjduncan

    • Great to see you here, Kevin. Big thanks for taking part and swinging by to leave a comment.

      Have an awesome Thursday too!

    • Tom

      Legend! 🙂

  • Great tips Tom

    I agree with Kevin – although it’s getting increasingly crowded in the blogging space, doing something a bit different with your author bio and CTA’s – and trying to stand out with your unique take on things – could be all that’s needed to set you apart, especially if you do it strategically and consistently.

    Remember when Derek Halpern burst on the scene with the ‘Feature Box’? It was his unique angle on a tried and tested technique – and he mentioned everywhere as he built his brand.

    It’s a case of ‘zigging’ when everyone else is ‘zagging’ 🙂

    Thanks for including me – and for providing such a great post recently on CC.



    • Thanks, Loz! I enjoyed your input, too. “Cut right to the chase!”

      I didn’t know Tom had written a guest post for you, too. (He wrote one for me that was published on Tuesday.) I’ll have to check yours out. 🙂

      – @kevinjduncan

    • Tom

      Totally agree Loz, I personally am thinking about how I can make mine more different, but not too different 😉

      And it was my pleasure to construct the CC post, will update you when I have another that I think could add value to your readership!


    • Thanks for taking part, Loz. Great point about Derek and the Feature Box.

      Zigging while everyone else is zagging – yesss! 🙂

  • Leslie L Denning

    Hi Tom. I enjoyed this post. Fun to see all the ways that other bloggers craft their bios. I think that your bio tells us what your company does and you give those of us who don’t want to hire a virtual assistant somewhere to go to connect with you more. I like your picture, too. Kinda sexy.

    Well, here’s my bio. Scathe away!

    “Twitter-pated? Stuck on Pinterest? Baffled by blogging? Fed up with Facebook? If you are a small business owners who is wallowing in the mire of online marketing, we can help. Simply. Inexpensively.”

    • Tom

      Haha, thanks Leslie!

      And LOVE that bio, do you have it on a guest post anywhere?