As a new online business, one thing you need to learn fast is how to streamline your marketing to acquire new leads.
Generating quality leads can be difficult for entrepreneurs and small business owners. Indeed, a huge challenge for businesses is acquiring any leads at all, according to Business 2 Community.
What’s the easiest way to obtain warm leads?
Start with a landing page to attract and capture potential customers.
By simply putting up a landing page, you can boost your conversion rates for your business by up to 50%. They work so well because the limited options on a landing page helps keep visitors from becoming distracted. It forces them to pay attention to your message, and hopefully your strong copy encourages them to take action.
But, for the non-techie entrepreneur, creating a landing page from scratch can be a nightmare when you have no clue how to write HTML code, or even how to customize your theme’s options.
That’s where landing page plugins for your WordPress site come in. These plugins make it a cinch to draft, create, and customize a high conversion landing page to attract potential leads.
Let’s look at the top 5 best landing page plugins for your WordPress site.
1. Thrive Architect
One of the most popular, affordable and feature-filled WordPress landing page plugins is Thrive Architect. With it, you can create high converting landing pages that look professional and work with any WordPress theme.
There are 150+ landing page templates to choose from that cater to webinars, podcasts, sales pages and more – and you don’t need a background in design either. Thrive Architect makes it easy to create and tweak a landing page in minutes – all by yourself – instead of waiting days for a web designer to create it.
And, if you want to customize your landing page beyond the provided templates, maybe to match your landing page to your brand and overall look, it can be easily done with Thrive’s drag and drop visual content builder.
If you want a collection of pages that all have a uniform look and feel, for example a signup page, confirmation page, and thank you page, you can take advantage of the included “template sets” feature in Thrive.
They also have comprehensive A/B testing and analytics for marketers and strategists that are looking at how each landing page performs. You can test different sales copy, opt-in forms, or even different offers to help you strengthen your funnel.
Prices begin at $67 for a single site and a year of support, or at $19/month for the Thrive Membership (which includes access to all of Thrive’s themes and plugins, including Architect).
2. Beaver Builder
Beaver Builder is a content builder plugin that’s handy for the DIY type who likes to create their own pages.
The good thing is you don’t need a lot of technical experience if you’re new to Beaver Builder. The plugin is a drag and drop page builder where you can set up rows and columns and use modules and widgets to build your landing page.
It’s highly customizable since you can resize your columns, and easily add and subtract modules and widgets. The plugin is fairly simple to use, and the front-end visual editor doesn’t lack in intuitiveness.
Beaver Builder works with all WordPress themes – even custom themes – and lets you see your landing page as you’re creating it, live. There are over 30 professional templates to choose from, allowing you to make a variety of pages other than landing pages like a service page, blog page, webinar sign up page, and more.
One thing to note is the plugin doesn’t have the ability to make distraction free landing pages with every theme out there. Depending on your theme, you still might have your header, footer, sidebar or menu visible.
To use Beaver Builder to design a full page with no distractions, you’ll need to use the Beaver Builder WordPress theme or, if you’re using the Genesis Framework, you can use the free Genesis Dambuster plugin.
Prices for the Standard package and use on unlimited sites start at $99. If you need WordPress multisite support or the Beaver Builder theme, the Pro package runs $199 with the Agency package costing $399 for white label use.
OptimizePress is a fully customizable landing page builder that does more than just create landing pages. From sales pages to upsell pages, this WordPress plugin makes it easy to create pages that convert.
You can create your landing page from scratch, or choose from 30 high converting templates to help you get started.
And you’ll find a bunch of extra templates in their marketplace. This includes both free and paid templates:
With an intuitive drag and drop editor, you can quickly make a landing page with a template or create your own custom page. And you can see what the finished product would look like as you’re working on it, live.
OptimizePress makes it easy to add page elements such as a pricing table, audio and video players, opt-in boxes, arrows and more.
And for the small business owner, you can use OptimizePress to help create and customize your funnels easily.
The Core package starts at $97 for a year of support, updates, and use on up to 3 sites.
Leadpages is considered one of the best lead capture and landing page tools out there for entrepreneurs, small business owners, and professional bloggers.
It is not technically a WordPress plugin, but rather a hosted solution that also allows you to easily publish your landing page to a URL on your WordPress site by using a plugin, if desired.
From your Leadpages member area, you can create opt-in forms and use landing page templates that have been proven to have a high conversion rate. Leadpages sorts their templates by the highest conversion rate so you know whatever one you choose will do a great job at converting visitors into leads.
You can choose from one of over 69 templates, or purchase additional templates from their extensive marketplace:
And with their drag and drop visual editor, it’s easier than ever to build a landing page in only minutes. It’s easy to customize your page and change a lot of elements such as the layout, color, copy and overall look.
As part of a Leadpages subscription, you also gain access to a feature called Leadboxes – a technology that makes a link or image in your content display a lead capture popover when clicked.
This two-step opt-in strategy is an effective tactic – one popular marketer experienced a 785% increase in conversions – especially when used in conjunction with content upgrades. It can help grow your email list fast since the content your visitors are reading is directly related to your subscriber incentive.
Another unique feature also offered by Leadpages is Leaddigits. This is an alternative way to grow your email list. For business owners who are in brick and mortar businesses, who network by going to conferences or who just interact more in person than online, Leaddigits can help you capture emails offline.
Simply have people text a message to your local Leaddigits number and they will be asked to join your email list.
All in all, Leadpages is a complete lead capture and landing page solution that easily integrates into any WordPress site.
Prices start at $37/month for the Standard plan but to access additional functionality like A/B testing and Leaddigits, you’ll require the Pro plan at $79/month. Large discounts apply when paying annually, though.
Another popular tool to use for your landing page creation is Instapage. It’s strictly a landing page builder and doesn’t offer as many non-landing page focused features as Leadpages, but it’s a powerful product with an enormous user base of over 250,000 businesses – and many platform integrations.
Their drag and drop editor is easy to use and lets you customize practically every element of your landing page, while also ensuring that it’s mobile responsive and looks attractive on all devices.
Like Leadpages, Instapage is a hosted solution and all of the landing page creation and design takes place on the Instapage website. But by installing their WordPress plugin, you can effortlessly publish your landing pages to a URL on your website.
If you’re not using WordPress, or just want to offload the hosting of your landing pages for faster load times, you can take advantage of Instapage’s unlimited hosting on their cloud platform with a 99.9999% uptime.
While some other companies limit your page views or number of pages created – or charge more for a higher tier – Instapage offers unlimited hosting, unlimited visitors, an unlimited number of landing pages created, and an unlimited number of personal custom domains you can publish your pages to.
Instapage provides a complete landing page and lead capture solution including A/B testing, professional support, an editor with live preview, a great selection of 100+ professional templates, and superb analytics.
Pricing starts at $29/month (when paid annually) for the Basic plan, but to take advantage of advanced functionality like more integrations, A/B testing and the ability to add custom code to your landing pages, you’ll need to opt for the Professional plan, starting at $55/month when paid annually.
Wrapping it up
Every small business owner needs a way to build their email list and try out new ideas. The best way to accomplish that is with a landing page.
If you have a WordPress website, there are some great landing page plugins that can create beautiful and professional landing pages as well as offer other features to help you grow your business.
Thrive Architect, Beaver Builder and OptimizePress are all native WordPress plugins that feature high converting templates, mobile readiness, and easy to use drag and drop editors that even a non-tech person can use.
For those looking to use a hosted platform that can still easily integrate into your WordPress website, Leadpages and Instapage are proven professional tools that are both highly customizable and easy to use. And Leadpages in particular offers a host of additional tools that can enhance your marketing and lead capture process.
No matter which WordPress landing page plugin you choose, any of these five plugins will go a long way to helping you achieve your digital marketing goals.
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