Jason

lies-incentives

Why you shouldn’t act on everything Google tells you to do

Considering their corporate mantra is “Do No Evil”, Google plays a very strong fear game. Regular updates via spokespeople like Gary Illyes, Danny Sullivan and, formerly, Matt Cutts, keep everyone guessing and the fear building about what works in SEO. Step over the line with your SEO and you’ll get a penalty. The problem is …

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