Jason

lies-incentives

Why you shouldn’t act on everything Google tells you to do

Considering their corporate mantra is “Do No Evil”, Google plays a very strong fear game. Regular updates via spokespeople like Gary Illyes, Danny Sullivan and, formerly, Matt Cutts, keep everyone guessing and the fear building about what works in SEO. Step over the line with your SEO and you’ll get a penalty. The problem is …

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Biggest Guest Post Myth

In this post, I’ll destroy the biggest guest post myth and share with you 5 tips for doing guest posting the right way for maximum benefit. But first, here’s a story that mirrors how Google operates in relation to links… Imagine you’re selling your £40,000 car sports car; one that you haven’t been thrashing around …

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