Managing Risk and Authority off page SEO
How to Buid Authority and Manage Risk in Off-Page SEO Modern off-page SEO is no longer primarily a growth exercise. It is a risk-management discipline focused on how search engines and AI-powered systems interpret brand authority over time. Authority is no longer accumulated through links alone. It is inferred contextually from a combination of signals […]
SEO Science Simplified: Our Mission For 2025 and Beyond
Decoding SEO Complexity Without Cutting Corners Our mission for 2025 is clear—to make the intricacies of SEO accessible while maintaining respect for its complexity. We know SEO can feel overwhelming, but understanding the foundations is crucial for protecting your digital investment. Too many agencies oversimplify the SEO process. They pitch quick fixes, often concealing a […]
Will ChatGPT Ever Replace SEO Agencies?
By Jason Brooks Unless you’ve been living under a rock, you’ve probably heard something about ChatGPT, an AI writing tool that’s taking the internet by storm. The creepily lifelike AI SEO writer, which improves as you instruct it, is being praised by many leaders in the tech industry and social media users. Elon Musk, who […]
Google Helpful Content Update 2022 – How to Build “HCU-Compliant” Backlinks
There are already tons of posts about the Google Helpful Content Update (HCU). And ironically, most of them do exactly what they’re told not to do, which is to regurgitate the same thing everyone else is saying. Content that does not offer new insights is not original and, as far as Google is concerned, “unhelpful”. […]
How to Use Our Customer Dashboard
IMPORTANT: The dashboard is not a replacement for the day to day campaign support we provide by email and telephone. 1. Tracking Orders You can navigate to the current orders in progress, completed orders and cancelled orders from the side menu. In the orders section of the sidebar, you can view the current order, cancel […]
Why you shouldn’t act on everything Google tells you to do
Considering their corporate mantra is “Do No Evil”, Google plays a very strong fear game. Regular updates via spokespeople like Gary Illyes, Danny Sullivan and, formerly, Matt Cutts, keep everyone guessing and the fear building about what works in SEO. Step over the line with your SEO and you’ll get a penalty. The problem is […]
The big metric mistake some rookies make
Have you heard the story ‘The Emperor’s New Clothes‘? Where the tailor convinced the Emperor that his outfit was amazing, but he was really naked?! 🙂 Well, there’s a link assessment method just like that; one that’s been hanging around since it was published on a well-known blog a few years ago. And it’s a […]
When ugly works for backlink building and when it doesn’t?
Here’s a question for you. Do you hire the right person for the job or the best looking? If it’s a fashion modelling gig, then looks are key because attractive people sell clothes – and like it or not it’s a proven formula. But for a brain surgeon, looks don’t matter at all. In most […]
Are you buying expensive links that don’t work?
I’ve been building backlinks for over 10 years for clients and there’s one habit that persists and is costing people. Think about this insane behaviour. Imagine you’re buying a new home. Do you assess only the property or do you check out the location too? Or do you decide to buy based on the location […]
When not to be like James Bond when building links
There are times when it’s really not good to stand out in a crowd. Like when there’s a serious penalty to pay. The real smart spies blend in and do things nice and slowly. If you want to build links but avoid a nasty slap from Google, you need to do the same and think […]
