Link building is the process of connecting two websites together using clickable hyperlinks. Links can be either outbound or inbound. Outbound links are those that link from a website out to another; these are important to show Google where the site “sits” within their link graph (the site’s position in the web). Inbound links are those from external sites linking in to a site.
From an SEO point of view, it’s accepted that inbound links from relevant, well-written content are the most important type of link. There are many types of inbound links, but the best are those that are from trusted sites and help the user to achieve a goal. An example would be an inbound link from an uncommon word to a definition page on a high authority dictionary site. Links can be from images or text, home page or inner pages. The strength or “authority” of a link, is determined by the domain and page it is placed. Because Google does not indicate this, SEO practitioners use software to help them make decisions. Tools such as Moz, Majestic SEO, Ahrefs and SEM Rush provide metrics that provide vital clues. You can find out exactly how to value backlinks here.
Our agency has always been quality conscious. We have stuck to our principles regardless of the commercial opportunities to sell backlinks at scale and always to delivered links that meet higher standards, even introducing the first formula to use five industry standard metrics for assessing websites; M-Flux.
The first phase is the proposal. We offer all potential customers the option for us to perform an analysis of their backlink profile, and supply a campaign budget estimate. This phase is free of charge and their is no obligation. If the opportunity is out of reach then we will say so. We have no interest in taking money for a service that does not improve your current position.
Ahrefs Domain rating claims to show (measure) the ‘strength’ of a backlink profile. DR is calculated by looking at the DR of the unique links coming from one site to another. The amount of DR passed from a site depends on the number (and DR) of the sites that links to it and the number it links to; the more it links to, the less it can pass as DR dilutes.
M-Flux is our in-house scoring system that uses five different metrics, including; DA/DR/TF/traffic/keywords plus a final human 22-point review. M-Flux provides a balanced score for a website by using a mix of metrics that measure different qualities of a website. M-Flux supports the expert view that more metrics are better than one. It is trusted by SEO agencies that take a long-term view of building clients backlink profiles and are risk-averse. You can discover how our M-Flux formula works here.
Anchor text is the words used in a hyperlink that the reader sees. For example; look at these red shoes on this site that are on sale, the anchor text is the underlined text. It informs the user precisely what to expect on the linked page. Anchor text with keywords in was once a powerful ranking signal, but nowadays it is best used sparingly.
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