There are three main service options: the first is a selection of links measured by M-Flux Core, which strips the formula back to using Ahrefs Domain Rating, SEM Rush traffic and human 22-point check. M-flux Core does not offer pre-approval of content. M-Flux allows customers to buy links on sites in the M-Flux scoring band between 30 and 39, 40 to 49, or 50+ and uses the full spectrum of metrics. There is also an element of pre-approval for sites and content. The third option is a our digital PR service where we run data driven campaigns and newsjacking to secure placements on high-tier sites to influence brand authority – perfect for improving visibilty on traditional search and LLMs. 

M-Flux is a multi-metric formula designed to assess the quality of websites for link building, moving beyond the limitations of relying on single metrics like Domain Authority (DA) or Domain Rating (DR). It was created because traditional metrics were causing good websites to be rejected and overpriced sites to be accepted and not in a logical manner. M-Flux aims to provide a more accurate and comprehensive view of a site’s value by incorporating various factors such as traffic, keywords, and trust. The most recent version, M-Flux version 2 enhances this further by incorporating new metrics based on 2024 Google updates and learnings.

M-Flux V2 represents an evolution from the original M-Flux. Key differences include a wider array of metrics, decreased reliance on DA due to its susceptibility to manipulation, increased weighting for DR to reflect link profile strength, incorporation of insights from recent Google updates and data analysis, and a greater emphasis on topical relevance and user engagement factors. It also incorporates a 33-point human review to ensure quality is maintained. Essentially, M-Flux V2 is designed to provide a more balanced, accurate and up-to-date assessment of a website’s link building potential.

M-Flux V2 incorporates a variety of metrics, including Moz Domain Authority (DA), Ahrefs Domain Rating (DR), Majestic Trust Flow, SEMRush Traffic, and Ahrefs Keywords in the Top 20 Ratio. Each of these metrics is weighted in the formula to create a balanced score that reflects a website’s overall quality and value, with adjustments to reduce the impact of manipulated metrics.

 Using only one or two metrics like DA or DR oversimplifies a complex issue. Google uses hundreds of factors in its ranking algorithm and over-reliance on limited metrics often leads to overlooking potentially valuable sites with different but important attributes, for example, a website with high traffic, and accepting those with good metrics which may not be a good fit. It can also make link builders more susceptible to link vendors who can easily manipulate these metrics. A more holistic view which is offered by the multi-metric approach of M-Flux V2 is needed.

M-Flux Core is a streamlined and cost-effective link-building service designed to deliver quality backlinks using a simplified yet powerful system. It assesses websites based on Ahrefs Domain Rating (DR), SEMRush Organic Traffic, and a Human Spam Score Assessment. It’s designed for businesses wanting results without the complexity and expense of bespoke services. 

 M-Flux Core uses three key metrics to evaluate websites: Ahrefs Domain Rating (DR), which measures site authority based on its backlink profile; SEMRush Organic Traffic, which indicates content quality and audience engagement; and a Human Spam Score Assessment, which is a rigorous 22-point checklist ensuring sites are trustworthy and not spammy. These metrics are important because they provide a robust foundation for building a backlink profile using relevance-focused links on authoritative and trustworthy sites.

Our links are built using advanced metrics for assessment and human validation to ensure relevance and impact. We’ve learned what Google and AI powered search engines favour and tailor our approach accordingly.

Yes! We provide link longevity guarantees and transparent reporting. 12 months is our minimum term and any link that disappears will be replaced.