Gambling and iGaming Link Building Services

Working with some of the biggest names in the sector, we know what it takes to find high quality backlinks for gambling and iGaming link building campaigns. But with over 10 years of experience in link building for online casinos, betting sites, bingo, slots, lottery and iGaming sites, we’ve got operators and affiliates covered. We have a database of thousands of sites where our gambling and iGaming clients can place links that improve organic search engine traffic and overall SEO.

iGaming and Gambling Link Building Pricing

Due to the competitive nature of the sector prices for backlinks are higher than standard. We deliver ROI by working fast and building long term relationships. Keeping the price as low as possible without compromising on quality is our internal KPI.

M-Flux 20-29



M-Flux 30-49



M-Flux 40-49



M-Flux 50+



Moz DA 20-29



Moz DA 30-39



Moz DA 40-49



Moz DA 50+



Our iGaming and Gambling Link Building Process

Our process is designed to ensure the backlinks stay live for longer and are placed for optimal SEO results. Bloggers and website owners often avoid placing gambling or iGaming backlinks, but they trust our content and are comfortable placing links for us.

Stage one

Stage two

Stage three

How Link Building Benefits iGaming and Gambing Sites

Enhanced Reputation.

With the industry set to grow to nearly £57b billion by 2022, your SEO link building strategy needs to be sophisticated. associating your brand with quality sites is a powerful tactic. The content we write will educate and inform your target audience which naturally helps build authority. The gambling and iGaming sector is competitive because customers aren’t only looking for good deals, but also websites they can trust with their money. By building white hat links from trusted sites you will enhance your reputation with customers and improve your SEO.

Power Up Your Search Engine Positions

Organic traffic is well known to convert better than paid so getting ranked top for your target keywords should be high on your SEO strategy tasks list. Links are still a major factor in the Google algorithm but the competition in the iGaming and gambling sector is fierce. You should aim for quality over quantity in your link building campaign because a small number of relevant, high trust backlinks can improve rankings faster than using a PBN (private blog network).

Stay ahead of the competition

Entrepreneurs are awake to the massive potential of the gambling and iGaming sector and new entrants are flooding in. The technology and SEO marketing techniques in the space are advancing at a rapid pace but the fundamentals of link building stay the same. With many years of experience, our team can help build organic rankings with a bespoke plan whether you are a new website to the sector or a major player.

Why UK Linkology is Your Perfect Link Building Partner

With the sector being so competitive and online gambling links being especially difficult to secure, you need to consider a team that has the right mix of experience.


International partners@2x
Our database is full of carefully assessed bloggers and web publishers.

Experienced link building teams

Experienced link building teams@2x
Over a decade of experience building white hat links in this niche means we can spot and secure opportunities fast.

Quality foreign writers

Quality foreign writers@2x
We have in-house writers. Nothing is outsourced meaning we are fast and accurate.

Finely tuned process

13 years experience@2x
iGaming and gambling link building campaigns require specialist skills and a tight process. We have that covered 100%

The people behind UK Linkology link building agency are dedicated to delivering high quality links and an expert, personalised service. Every website we work with is properly assessed and all content is reviewed by our talented SEO team. That’s why discerning agencies choose our company over many other cheaper less careful suppliers. I’m so confident in our service, I will remove all risk and offer you a 100% refund on your first order of up to 10 links if we don’t meet your expectations.

- 100% refund (same day)
- All links removed forever
- All other mentions removed forever
- No fuss, no broken hearts
Jason Brooks
Linkology Founder

FAQ's: iGaming and Gambling Link Building

We know it can be a daunting task to build and maintain search engine rankings and traffic for casino, lottery, gambling and other iGaming businesses but we have the skills and experience to take it on. Below are the most commonly asked questions regarding building quality links in the sector. If your question isn’t answered please reach out.
We will secure backlinks on websites that allow for these kinds of links
Yes, we are the original pre-approval link building service so you get to accept or reject every site. We do have a fair rejection policy based on the metrics agreed when you purchase (but a 100% refund is also available if you are not satisfied before links are placed).
Yes, we are the original pre-approval link building service so you get to accept or reject every article and have revisions. A 100% refund is also available if you are not satisfied with the content.
Yes, our partners only employ native speaking writers.
This is due to the competitive nature of the gambling website industry. Bloggers and website owners feel that they are taking risks due to the scrutiny that Google applies to the sector. Logically this is a good thing because cheaper sites often equate to a lot of backlinks from your competitors being placed. You should aim to get the best links you can with a quality over quantity mantra at the core of your link building strategy.
It stands for Your Money or Your Life and is a term coined by Google to sites that offer advice or take money. If a site impacts a users safety, finances or health in any way it has to be trusted. For this reason, many casino, lottery, bingo, poker, gambling and other iGaming industry websites fall foul of Google. it is one of the reasons why many good quality websites will not link back to websites that they do not trust and why link building in the gambling industry is tough.
M-Flux is a metric that uses a mix of other well known SEO metrics like Trust Flow, Moz Domain Authority and SEM Rush organic traffic and keyword scores. It can give a much more balanced view of how well a site will rank in Google. Using one metric alone such as Moz Domain Authority (DA) or Ahrefs Domain Rating (DR) is not advised by all of the mentioned software providers so we have taken their advice and developed M-Flux.
Yes, the quality of the sites and content is never compromised. We understand that the online gambling industry is under scrutiny by search engines so maintaining high standards when selecting websites and creating content is paramount.
The links are placed indefinitely but we have no control over site owners. UK Linkology has a replace policy if the link is not present after 12 months. 97% of our links are present many years after they are placed.
Yes, we only place do follow links.
No, we do not allow site owners to mark content as sponsored.
We can run a link building campaigns in France, Germany, Netherlands (Holland), Italy, Spain, Eastern Europe, Portugal, Greece, Belgium, Sweden, Nordics (Denmark, Finland, Norway), Latin America (Argentina, Brazil, Colombia).