How to Build Backlinks and Get Relevant Traffic from AI-Powered Search Engines in 2023
Linking content should closely follow Google's E-E-A-T guidelines.
Use AI to research, plan, enhance and edit linking content, not for writing it unsupervised.
Create human signals from your linking content like emotion, opinions and verifiable experience.
Only links from high-quality sites will matter to Google, so assess link publishing partners carefully.
There are people that continue to throw money at cheap backlinks and content hoping some of them work. With the rise of AI-powered content tools your average content will get buried. Your only strategy should be to create quality at every opportunity. Now is your chance.
"AI is sometimes incorrectly framed as machines replacing humans. It's not about machines replacing humans, but machines augmenting humans." - Marc Benioff, CEO of Salesforce
AI is changing the SEO world. Are you ready?
AI search results will likely include answers to questions with sources cited as links, plus a bunch of ads that will be related to the query. You need your site to be in that list of links! Search engines will still need to inform the underlying AI using sources of information that can be vetted for reliability and trustworthiness. That can be your website. You just need to be creating content in ways that supports Google’s objective of returning the best information to its users and your site will be rewarded with visibility and high quality traffic.
How to write content for an AI-powered Google
Your content must be written to satisfy humans first, not search engines.
Focus on building topical authority for your domain by staying in your lane.
Create content written or enhanced by expert writers and those with experience within a niche.
Provide content that is unique, original and provides new insights - diversify!
Only content that aligns with Google's E.A.T signals will get traction in search.
Publish content that fulfils the needs of the user to prevent bouncing back to the SERP.
Do backlinks still matter to Google in AI-powered SERPs?
The challenge is for publishers, service providers and other businesses to ensure their webpages are cited as sources as backlinks. To do this you need to build authority and trust. Google still favours backlinks to inform them of which sites are trusted by humans. So building a network of high quality, ‘satellite’ content on relevant sites is essential.
Don't settle for lightweight, low quality content on your linking websites. If you do your backlinks will suffer.
Send Google the right intent signals. Carefully plan the intent of the content that is linking to your site and match it to your target pages.
Go for higher quality sites to get links, don't focus on volume. Do this by checking multiple metrics, not just Moz DA or Ahrefs DR (see our M-Flux and M-Flux+ services below).
Look at websites how Google does. Analyse the content for E-E-A-T factors to build powerful backlinks in compliant content.
Here's what our customers have to say...
How does AI affect backlink building?
“Google updates focused on content quality impact how backlinks perform, so we’ll offer content solutions and site choices that give our clients the advantage.”
George Blandford, Owner and Sales Director.
AI-powered SERPs need reliable sources of content to give accurate results. If your content is liked to by quality backlinks, then your site will may be listed as a source in AI-powered results.
The integration of AI in search engines means you need to consider traffic data and trends, not just Moz DA or Ahrefs DR
Our "regular" M-Flux formula is a great service to help add quality to your backlink profile
Our M-Flux formula launched in 2018 is trusted and respected by so many agencies and marketers. If you don’t know yet, M-Flux is short for “Metrics Fluidity” and has been a game-changer for our clients.
M-Flux uses Traffic, keyword visibility, Moz DA, Ahrefs DR and TrustFlow in a weighted formula to asses sites quickly and accurately (and our clients love it).
Sites checked using trusted industry metrics
Why is a multiple metrics process crucial for building backlinks for AI-powered search engines?
For years we have been saying that multiple metrics are needed to assess a website for linking
purposes. AI-powered search needs even better content and even stronger links.
Your backlinks are too important to build without proper assessment of potential link partners.
Multiple metric checks help you avoid expensive spam.
Metrics are third party and may not always be reliable. By using more than one metric you reduce the risk of future issues.
Warning: If you continue to rely on a single metric like Ahrefs DR or Moz DA you are fooling yourself and could miss valuable backlinking opportunities.
The best websites will only accept non-AI written content
Due to the paranoia generated by the rise of ChatGPT and other AI-powered writing tools, many high-quality sites will not accept what we’d call “standard” content.
UK Linkology has a team of UK based in-house writers, all trained to write for content Google and users. AI is used to enhance our work not produce it.
Enter M-Flux+ the advanced link builders all-in-one solution to building AI-Search Friendly backlinks
Our M-Flux+ service combines the most trusted sites using our traffic-weighted M-Flux+ formula with AI-search optimised content. It's a winning combination for marketers that want to focus on other areas or business, knowing their backlinks are sorted.
How is M-Flux+ different to ‘regular’ M-Flux?
M-Flux+ backlink campaigns require content that takes up to 4 times as long to research and write and the publishers are much harder to access.
Overall the effectiveness of the published content and the subsequent link is potentially much higher because Google will favour it.
Caveat: Our regular M-Flux service provides excellent value and will get results. Google considers signals from millions of websites, and M. Flux assessed sites with “standard” content are still effective. M-Flux ‘regular’ provides an organic mix of sites and content for an affordable price, allowing you to continue to send backlink signals to Google, so consider M-Flux+ as a very useful upgrade.
M-Flux+ provides opportunities to beat your competitors
Google is now better at rewarding higher quality content so you this is a massive opportunity to get a leap on your competition.
The rise of AI and how it integrates in search engine results is a golden chance for early birds to secure better rankings and traffic. Our M-Flux+ service covers all the bases including content creation and link partner acquisition.
"We are only just beginning to scratch the surface of what's possible with artificial intelligence." - Sundar Pichai, CEO of Google
M-Flux or any other combination of metrics is the way to go. It is the first step because it helps you to collate a reliable list of target sites.
“With M-Flux+ in your marketing toolbox, you can now augment your backlink profile with links that are virtually guaranteed to have a powerful impact on your rankings.”
– UKL Directors
Jason Brooks
George Blandford
