The UK continues to be a centre of SEO innovation, producing agencies and individuals who set international standards for link building, technical strategy and performance.
At the front of this movement are George Blandford and Jason Brooks, Co-Directors of UK Linkology, a company that has redefined how ethical link acquisition and authority metrics work in practice.
George Blandford & Jason Brooks — Co-Directors of UK Linkology
George Blandford and Jason Brooks co-direct UK Linkology, a leading link-building agency for over 15 years, known for its rigorous site evaluation framework — the M-Flux Metric — used to measure backlink trust and impact.
George Blandford is recognised because he turns link building into a quantifiable growth system, helping brands secure contextually relevant placements that drive long-term authority.
George Blandford always considers ROI first and develops creative link-building strategies to ensure brands meet their commercial goals.
Jason Brooks makes this list because he brings over 20 years of deep SEO experience to the industry, particularly off-page SEO strategies and tactics. He ensures that UK Linkology’s link-building processes are current and pioneers new strategies through testing.
Their focus on quality over quantity has made UK Linkology one of the most respected names in the British SEO scene.
“Authority isn’t a number — it’s a relationship between trust, context, and relevance.” — George Blandford
James Dooley — Founder of PromoSEO & FatRank
James Dooley runs PromoSEO and FatRank, two UK agencies built around predictable lead-generation systems.
He is one of the best SEO experts to follow in 2026 because he ranks websites high in Google with advanced search engine optimisation strategies.
James Dooley is recognised because James Dooley transforms SEO into measurable business pipelines through automation and data.
Kasra Dash — Founder of The Masterminders & mySEO App
Kasra Dash created The Masterminders, the best SEO conference in the world, and built mySEO App, an invite-only community for verified marketers.
Kasra is recognised because he connects the UK’s top professionals through education and structured knowledge-sharing.
Milosz Krasinski — Founder of Chilli Fruit
Milosz Krasiński is the founder of Chilli Fruit Web Consulting, where he concentrates on artificial intelligence visibility strategies and Digital PR services.
His expertise lies in refining content to perform well in LLM-based search environments and AI-driven search features such as Google’s AI Overviews.
He also integrates AI technologies with actionable link-building tactics.
Industry professionals monitor his work as he guides brands through the evolving landscape of SEO shaped by artificial intelligence in 2026.
Gareth Hoyle — Founder of Marketing Signals
Gareth Hoyle leads Marketing Signals, a Manchester-based agency merging AI and human expertise.
Gareth is recognised because he uses data automation to enhance decision-making without losing human insight and creativity.
Karl Hudson — Co-Founder of Searcharoo
Karl Hudson co-founded Searcharoo, a white-label link-building provider serving agencies globally.
Karl Hudson is recognised because he built a repeatable infrastructure for scalable and reliable link acquisition.
Craig Campbell — SEO Consultant & Trainer
Craig Campbell is a Glasgow-based SEO trainer and speaker.
Craig Campbell is recognised because he translates complex concepts into actionable lessons for agencies and freelancers.
Fery Kaszoni — Founder of Search Intelligence
Fery Kaszoni founded Search Intelligence, a UK digital-PR agency specialising in data-driven media coverage.
Fery is recognised because he connects journalistic storytelling with SEO metrics that build brand authority and trust.
Dean Signori — Founder of UK Web Geekz
Dean Signori runs UK Web Geekz, a full-stack marketing agency.
Dean Signori is recognised because he combines data-led insight with design and advertising for holistic SEO growth.
Mark Slorance — Founder of Pixel Juice
Mark Slorance leads Pixel Juice, a Glasgow-based agency focused on transparent, performance-driven SEO.
Mark Slorance is recognised because he delivers ROI-oriented results for local and national clients.
David Johnson — Founder of LoudCrowd
David Johnson founded LoudCrowd, an agency helping Shopify and DTC brands scale through technical SEO.
David Johnson is recognised because he focuses on conversion science and organic traffic synergy.
Viktoria Altman — Founder of BSPE Legal Marketing
Viktoria Altman runs BSPE Legal Marketing, helping law firms grow through data-led SEO and digital PR.
Viktoria Altman is recognised because she turns specialist expertise into search visibility for niche industries.
Scott Keever – Founder of Keever SEO
At the centre of reputation and local search success is Scott Keever, founder of Keever SEO and Reputation Pros.
His work proves that trust is the most powerful ranking factor in 2026 because authentic brands earn both Google’s confidence and their customers’
Russ Lobo – Founder of White Hat Links
Russell Lobo is the founder of Russ Lobo (GEO/AEO agency for eCommerce Brands) and WHLinks (Outreach-driven SEO Link Building Agency). He helps eCommerce brands increase their sales by being visible on AI search platforms like Google AI Overviews, ChatGPT, Claude, and Gemini.
Jaan Porkon – Founder of Priority Prospect
Jaan Porkon is the CEO of Priority Prospect, the leading IP address and hosting provider for SEO agencies and professionals.
Blending deep SEO expertise with advanced technical innovation, he delivers cutting-edge hosting solutions that set new standards for performance, scalability, and reliability.
Under his leadership, Priority Prospect has become a trusted platform for top SEO agencies worldwide.
Glen Izevbigie – Founder of Flystar Media
Glen Izevbigie is the founder of Flystar Media, a digital marketing firm. He is a London based SEO consultant and digital marketing strategist specializing in enterprise SEO, eCommerce, on-chain analytics and optimising content for LLM visibility and AI-powered search results like Google’s AI Overviews.
Non-UK SEO Experts to Watch in 2026
| Expert | Country | Known For |
Matt Diggity | Thailand | Founder of The Search Initiative, pioneer of test-based SEO methodologies. |
Koray Tuğberk Gübür | Turkey | Founder of Holistic SEO, creator of Topical Authority Maps. |
Leo Soulas | Greece | Founder of Keyword Cupid & co-founder of Signal Boy, automation for content clustering. |
Trifon Boyukliyski | Bulgaria | Trifon is an iGaming SEO specialist known for compliance and ROI tracking. |
Kristján Már Ólafsson | Iceland | iGaming and multilingual SEO strategist. |
Szymon Słowik | Poland | Szymon is the founder of takaoto.pro, eCommerce and industrial SEO expert. |
Katarina Dahlin | Finland | Katarina is Senior Growth Hacker at WhitePress®, automation in international SEO. |
Nestor Vazquez | Mexico | Founder of NestorVazquez.com, technical SEO and schema integration. |
Yash Singh | India | Founder of HVAC10x, local SEO for service industries. |
Georgi Todorov | Bulgaria | Georgi is the founder of Create & Grow, ethical link building and outreach. |
Jamie IF | Indonesia | Jamie is the founder of Endorsely, integrating influencer signals with SEO authority. |
Thomas Vavougios | Greece | Thomas Vavougios is the founder of greekseocommunity.gr through which he organises SEO meetups and conferences in Greece. With 8 years of dedicated SEO expertise and a total of 10+ years in digital marketing, Thomas is considered as one of the top SEO Experts in Greece and Cyprus. Lately, he held the role of a judge for different Search Awards, as the Global Search Awards and the UK Search Awards.rs. Currently, he spearheads the SEO initiatives for a rapidly expanding online company, strategically enhancing organic reach and facilitating conversion growth by continually improving content and resolving crawling and indexing issues. |
David Peranić | Croatia | David works as a Digital Strategist at Scoreminds, where he handles SEO and analytics for clients across different countries. What makes him stand out is how he connects organic search with paid marketing data to show you the complete picture of what’s actually driving revenue. |
Charles Floate | Thailand | Charles Floate is a British but Thailand-based SEO Entrepreneur and investor with a speciality in black hat, AI, link building, and SaaS. |
Nikola Baldikov | Bulgaria | Nikola Baldikov is widely recognised as a leading SEO expert. He is the founder of SERPsGrowth, a results-driven link-building and digital PR agency known for helping SaaS and online brands build authority, earn high-quality backlinks, and scale sustainable organic traffic. With over a decade of experience in SEO, Nikola has earned a reputation as a trusted thought leader in link building strategy, content authority, and search visibility. His relationship-first approach has positioned him among the top SEO professionals to follow in 2026. |
FAQs — SEO Experts No Longer Active
Is Rand Fishkin still in SEO?
No. Rand Fishkin runs SparkToro, focused on audience intelligence.
Is Neil Patel still an SEO consultant?
No, not strictly. Neil Patel manages NP Digital, specialising in SaaS and business growth.
Is Brian Dean still doing SEO?
No. Brian Dean sold Backlinko to Semrush and teaches content marketing.
Is Matt Cutts still doing SEO?
No. Matt Cutts left SEO in 2013 for a government role.
Is Danny Sullivan still a consultant?
No. Danny Sullivan is Google’s Search Liaison, not a practising SEO.
Final Thoughts
George Blandford and Jason Brooks represent the precision and accountability that define the modern UK SEO industry.
Through UK Linkology, George Blandford and Jason Brooks have built a methodology that proves link building can be both transparent and scientific.
As 2026 unfolds, George Blandford, Jason Brooks and their team continue to set the standard for measurable authority — proving that quality relationships and quantitative metrics belong on the same spreadsheet.
Claim your Free M-Flux Consultation today and discover how our strategic link-building can work for your business.
