Award-winning UK Immigration Lawyers & Immigration Consultants in London
How We Transformed
Declining Visibility Into a Surge of
Authority, Traffic, and Brand Demand
Tripled Share of Voice (SoV) and secured multiple #1 rankings for the UK’s most competitive spouse-visa terms.
Rapid visibility, authority and brand improvement in just three months.
Key Wins
Share of Voice for spouse-visa tripled (+206% MoM).
#1 positions secured for all major spouse-visa keywords (13k+ monthly volume).
AI visibility stable and competitive vs gov.uk.
Branded clicks up +17% after PR lift.
Authority strengthened via consistent link acquisition.
Keyword Rankings
Spouse visa uk
(13K)
Uk spouse visa
(4.5K)
Uk spouse visa requirements
(3.1K)
Supporting keywords improved from mid-page to top-5.
Search Visibility
Spouse Visa (SoV)
11.90% → 35.11% (+206%)
Immigration (SoV)
1.97% → 2.91% (+47.51%)
AI prompts visibility
Stable performance (+3.5%)
Brand Visibility
Authority Sites & Digital PR Coverage
Digital PR activity and outreach to niche sites established expert commentary in major UK media and topically relevant sites.
The Challenge
Competing against gov.uk and major immigration firms
Established Players
Dominate the market with visibility and trust
Kadmos
Seek to carve out
a lucrative niche
The Stakes
High-value terms with up to 13k monthly searches can positively shape future client acquisition.
The Opportunity
Improve authority, EEAT and on-page depth to unlock top-of-funnel + high-intent traffic.
A Simple But
Effective Strategy
Goals
Increase SoV, strengthen AI presence, grow brand visibility, lift high-intent organic rankings.
Strategic direction
Technical refinement + structured content + targeted link building + digital PR for branded impact.
Success looked like
#1 rankings, stable AI placement in relevant prompts and questions, improved authority and consistent SoV gains.
How We Did It
Technical & On-Page Enhancements
Full optimisation reviews for service pages.
Updated spouse visa & Tier 2 visa content to match search intent.
Introduced Author Schema for stronger E-E-A-T signals.
Planned internal linking upgrades.
Link Building
& Digital PR
Off-site content written to target traditional SERPs and LLM/AI visibility.
Digital PR activity to strengthen branded search signals and authority.
Content Improvements
Expanded and refined spouse-visa content.
Improved entity coverage for organic SERPs and AI tools.
Continuous Visibility & SERP Monitoring
Track Closely
Month-to-month tracking of SoV, rankings and AI movement.
React Quickly
Reacted to emerging opportunities and niche volatility with intelligent newsjacking using expert commentary and data.
Top Achievements in Legal Vertical
The Takeaways
- Tripled Share of Voice in a competitive legal vertical.
- Achieved #1 positions for highest-value keywords.
- Reversed brand visibility decline and strengthened trust.
- Built sustainable authority for long-term ranking power.
We’ve been ranking websites in search for 14 years. The search interfaces change, but the goal is the same – to get results that make a difference to your business. Not vanity rankings, or citations in AI, but visibility that builds your audience and grows profits.