Bloggers use many different tactics to increase traffic.
And then there’s guest posting.
Guest posting has long been a favorite traffic-building strategy of mine (as well as many prominent bloggers). Why? Because it works well and it’s great for more than just getting traffic.
Why guest blog?
Besides bringing you tons of traffic, guest blogging has other notable benefits:
- It allows you to build relationships with other bloggers. Simply contacting other bloggers for a guest opportunity is a great way to introduce yourself.
- It can increase your social media reach. If you link to your social media profiles in your guest post bio, there’s a good chance readers will go and check out your pages. Also, the host blogger will share your post on their own profiles, where they most likely have a large following.
- It can help you build your email list. If gathering email addresses is your goal, guest posting can help you reach it.
- You’ll get more links to your website. Add a link to your website in your bio and your good to go.
- It raises your blogging credibility. Landing a spot on authority blogs can instantly boost your niche credibility.
5 simple steps to nailing your guest post
I’m sure there are a number of ways to land a guest posting opportunity, but there is one method that has always worked for me. It’s a process, but the steps are not hard to do. They also allow you to really tap into some of the added benefits listed above. Let’s get started!
Step #1: Find your target blogs
You want to start your guest posting journey by finding the right blogs. Not only do you want to look for sites that are in the same niche as yours, you want to make your job easier by finding blogs that already except guest posts. Look for sites that have a good readership, a decent amount of comments on their blog posts and active social media pages.
To find out if they accept guest posts, look for a link somewhere on the site. They may have a separate menu item for guest authors or it may be listed under their contact page. If you can’t find anything specific, take a look at the blog posts. If they accept guest writers, you will likely find different authors with an introduction or bio at the end of the post.
Step #2: Make an initial connection
Now before you go pitching post ideas, you need to start by making a connection with the blogger.
Trust me. You don’t want to skip this step.
Taking the time to build a relationship with the influencers will increase your chances of getting a guest blogging opportunity.
Start reading the blog if you aren’t already doing so. Sign up for the email list. Leave blog comments are well thought out and add some value. Share the posts on social media. All of these will really grab the blogger’s attention.
Step #3: Study the content
One last thing to do before reaching out for a guest posting opportunity is to make yourself familiar with the content. What types of posts does the blogger normally write? How long are they? What is the overall tone of the blog – is it more informative and business-like or are the posts more casual? Are the posts written more for a novice in the industry or a seasoned pro?
If there is a popular posts section on the blog, make sure you check it out as well. This would give you a great idea of what type of content the blogger’s audience likes the most.
Step #4: Make contact
You’ve done the legwork and the blogger has likely taken notice of you. You’ve done your homework and you have an idea of what type of blog posts you want to pitch. Now it is time to reach out to the blogger.
Go back to the website and check if there are any guidelines for guest bloggers. Some bloggers will tell you exactly how they want you to approach the situation.
Suggest topic ideas that you feel will fit the blog. Also, tell the blogger a little about yourself and why you should be considered for a guest post spot.
Step #5: Write your guest post
I’ve said before that you should reserve your best content for blogs other than your own. The reason? This guest post is not only going to be seen by your followers, but by the blogger’s readers, social media followers, email list, etc. So you can see how important it is to write an irresistible blog post.
Keep the format in line with what you have seen on the blog. Same with the length.
You also want to include your bio. This is very important. Perhaps the most important element for you as a guest blogger. This is where you can link back to your website, landing page, social profiles, whatever you are trying to drive traffic back to.
Over to you
Once your post is live, do your part and share it. Respond to any comments the post gets too.
And most importantly, don’t stop looking for guest posting opportunities. The more posts you get out there, the more traffic you can drive back to your website.
For further reading, check out Adam’s post on guest blogging strategy over at Blogging Wizard.