How To Get Started With Guest Blogging: The #1 Strategy To Get More Blog Traffic

Get Started With Guest Blogging

Bloggers use many different tactics to increase traffic.

There’s utilizing keywords, interacting with niche influencers, getting active on social media, blog commenting – just to name a handful that work.

And then there’s guest posting.

Guest posting has long been a favorite traffic-building strategy of mine (as well as many prominent bloggers). Why? Because it works well and it’s great for more than just getting traffic.

Why guest blog?

Besides bringing you tons of traffic, guest blogging has other notable benefits:

  • It allows you to build relationships with other bloggers. Simply contacting other bloggers for a guest opportunity is a great way to introduce yourself.
  • It can increase your social media reach. If you link to your social media profiles in your guest post bio, there’s a good chance readers will go and check out your pages. Also, the host blogger will share your post on their own profiles, where they most likely have a large following.
  • You’ll get more links to your website. Add a link to your website in your bio and your good to go.
  • It raises your blogging credibility. Landing a spot on authority blogs can instantly boost your niche credibility.

5 simple steps to nailing your guest post

I’m sure there are a number of ways to land a guest posting opportunity, but there is one method that has always worked for me. It’s a process, but the steps are not hard to do. They also allow you to really tap into some of the added benefits listed above. Let’s get started!

Step #1: Find your target blogs

target your blog

You want to start your guest posting journey by finding the right blogs. Not only do you want to look for sites that are in the same niche as yours, you want to make your job easier by finding blogs that already except guest posts. Look for sites that have a good readership, a decent amount of comments on their blog posts and active social media pages.

To find out if they accept guest posts, look for a link somewhere on the site. They may have a separate menu item for guest authors or it may be listed under their contact page. If you can’t find anything specific, take a look at the blog posts. If they accept guest writers, you will likely find different authors with an introduction or bio at the end of the post.

Step #2: Make an initial connection

make initial connection

Now before you go pitching post ideas, you need to start by making a connection with the blogger.

Trust me. You don’t want to skip this step.

Taking the time to build a relationship with the influencers will increase your chances of getting a guest blogging opportunity.

Start reading the blog if you aren’t already doing so. Sign up for the email list. Leave blog comments are well thought out and add some value. Share the posts on social media. All of these will really grab the blogger’s attention.

Step #3: Study the content

study the content

One last thing to do before reaching out for a guest posting opportunity is to make yourself familiar with the content. What types of posts does the blogger normally write? How long are they? What is the overall tone of the blog – is it more informative and business-like or are the posts more casual? Are the posts written more for a novice in the industry or a seasoned pro?

If there is a popular posts section on the blog, make sure you check it out as well. This would give you a great idea of what type of content the blogger’s audience likes the most.

Step #4: Make contact

make contact

You’ve done the legwork and the blogger has likely taken notice of you. You’ve done your homework and you have an idea of what type of blog posts you want to pitch. Now it is time to reach out to the blogger.

Go back to the website and check if there are any guidelines for guest bloggers. Some bloggers will tell you exactly how they want you to approach the situation.

Suggest topic ideas that you feel will fit the blog. Also, tell the blogger a little about yourself and why you should be considered for a guest post spot.

Step #5: Write your guest post

write your guest post

I’ve said before that you should reserve your best content for blogs other than your own. The reason? This guest post is not only going to be seen by your followers, but by the blogger’s readers, social media followers, email list, etc. So you can see how important it is to write an irresistible blog post.

Keep the format in line with what you have seen on the blog. Same with the length.

You also want to include your bio. This is very important. Perhaps the most important element for you as a guest blogger. This is where you can link back to your website, landing page, social profiles, whatever you are trying to drive traffic back to.

Over to you

Once your post is live, do your part and share it. Respond to any comments the post gets too.

And most importantly, don’t stop looking for guest posting opportunities. The more posts you get out there, the more traffic you can drive back to your website.

For further reading, check out Adam’s post on guest blogging strategy over at Blogging Wizard.

 

Sue Anne Dunlevie

Sue Anne Dunlevie

Sue Anne Dunlevie helps bloggers make money with their blogs so they can quit their jobs, work at home, be their own boss and spend more time doing what they love. Grab her free “How To Attract 1000 Subscribers in 30 Days” guide.
  • Jane Tabachnick

    This is a great roadmap Sue. Worth noting is your tip ‘you should reserve your best content for blogs!” Thank you.

    • Sue Anne Dunlevie

      Hi, Jane,

      I so appreciate your comment! I always give my best on guest posts so that the readers get to know me and hopefully, come over to my blog.

      Thanks,
      Sue

  • Adrien Walker

    Hi Sue et al- love the idea of saving your best content for guest blog opps. Makes sense and you end up helping your neighbor as well as boosting your own traffic. Everybody benefits…gotta love that!

    Thanks for sharing!

    Adrien

    • Sue Anne Dunlevie

      Hi, Adrien,

      Thanks for stopping by and for your comment. It’s definitely a win-win!

      Sue

  • It’s so nice to see Sue sharing more of her blogging badassery. If there’s one lady that KNOWS guest blogging it’s her. She’s been on fire this past year, guest blogging on some of the biggest sites out there so when she teaches I listen! There’s nothing like learning from someone that actually practices what they preach.

    Great to see you spreading your guest blogging on a new site, now it’s time to explore this bad boy.

    As always, excellent and actionable blogging mastery, Sue! {high five}

    • Sue Anne Dunlevie

      I SO appreciate your nice comment, Dre! High five back atcha!

      Thanks,
      Sue

  • Cathy Goodwin

    Great points and we know you walk your talk! It makes sense to save your best quality for guest posting because more people see it and you get known by your quality. I also appreciate your point about choosing blogs carefully so you won’t waste time posting to blogs with no traffic. There are lots of lists of blogs looking for guest posters but the top ones won’t be looking: they’ll be evaluating!

    A lot of people think it’s a matter of sending a cold note: “Hi, I’ve got a great idea to give you content for your blog.” Those messages get trashed. You need a whole strategy, which you outlined here.

    • Sue Anne Dunlevie

      Hi, Cathy,

      Great point. I don’t know how many requests I get each day for guest post opportunities that either 1) get deleted immediately or 2) I ask “Have I ever seen you comment on my blog?”

      Thanks for commenting today.
      Sue

  • Thanks for the tips, I need to get onto this!

    • Sue Anne Dunlevie

      It works so well for traffic and subscribers.

      Thanks for your comment!
      Sue

  • All great suggestions. I’ve implemented some of them myself via your fabulous training and landed my first two guest posts. This stuff works! Numbers 2 & 3 really lay the groundwork and should not be skipped. Then, things fall into place. Wonderful tips.

    • Sue Anne Dunlevie

      Hi, Laurie,

      You are turning into a guest posting machine also! Great work on those first two guest posts. I know there will be many more to come.

      Thanks for reading and commenting.
      Sue

  • Linda Barber Bray

    What great ideas! Thanks.

    • Sue Anne Dunlevie

      I so appreciate that, Linda!

      Sue

  • Cool beginner’s post about guest blogging! Aside from finding blogs related to your niche, it’s good to find blogs with at least 30 DA (Domain Authority) using MozBar. This way, you are sure to be posting your guest blog on authoritative sites with substantial traffic, backlinks, and social proof (based on its DA score). Hope this helps.

    • Sue Anne Dunlevie

      Excellent point, Christopher! I also like to check the Alexa ranking and the traffic that the blog gets using the free Chrome extension NinjaOutreach.

      Thanks for your comment!
      Sue

  • Great tips, Sue.

    I know you are walking your talk, and guest posting is one the BEST ways to get your name out there.

    Thanks to guest blogging, I`ve been featured on 14 big blogs and featured as an expert on 22 blogs in about 7 months time.

    Guest blogging done right, works like a charm.

    Have an awesome day!

    Best,

    Tor

    • Sue Anne Dunlevie

      Hi, Tor,

      You are a guest blogging machine! I so respect your work ethic and writing style.

      Guest blogging leads to more traffic and more subsribers.

      Thanks for commenting,
      sue

  • Sue I really dig this approach. You have all the basics down.

    I’ve published a few guest posts on Blogging from Paradise. Either I was married to the guest poster 😉 or I received the perfect pitch, showing that the poster read my blog and understood what I posted.

    The guester wrote an article about blogging from paradise, explaining how to retire to Gran Canarias as a digital nomad.

    Perfect!

    He was in 😉

    Thanks for sharing!

    Ryan

    • Sue Anne Dunlevie

      Hi, Ryan,

      You are probably like me – you get a bunch of potential guest post pitches that you just delete or say “no thanks” because they are so poorly written.

      When that right one comes along, we are very happy to say “Yes” (especially to Kelli!)

      Thanks for your comment.
      Sue

  • Thanks for these great tips! Guest blogging is my next step. I’ve been searching blogs and deciding which ones to contact for an opportunity. I’m excited to do this!! Stacie

    • Sue Anne Dunlevie

      It will be a great choice for getting more traffic to your site.

      Thanks for reading and commenting, Stacie!
      Sue

  • Most definitely agree with your well written and well thought through post, Sue Anne! Here are 3 mistakes I often see.

    One mistake I see a lot. People submit work that isn’t the best, thinking that they should save the best for their own site.

    Another mistake is that they don’t follow your advice. They haven’t read other articles, seen what works, studied the style.

    The third mistake is one that stuns me. After writing a guest post, the writer disappears and abandons it. The discussion is left to the blog owner. That writer loses the powerful opportunity to engage directly with the readership and build relationships.

    • Sue Anne Dunlevie

      Excellent points, Skip! I have seen the same 3 mistakes and it amazing that potential guest posters don’t take the time to become familiar with the blog they want to guest post on.

      Thanks so much for your thoughtful comment.
      Sue

  • Brilliant post, Sue Anne! Guest Blogging (or Guest Posting) is truly a great strategy. It’s certainly helped me. And a lot more so than traditional traffic methods like seo and keyword research.

    You can also get even more traffic from your guest posts by promoting them to the max, not just relying on your host blogs and their readers to do all the promoting for you, like social sharing on Twitter, Facebook, etc.

    • Sue Anne Dunlevie

      Hi, Tom,

      Great point! Promotion should take 80% of your time versus 20% of your time for writing the guest post.

      I like the way you think!
      Sue

  • guest posting is still alive if it is done properly.It is all about building relationship with other bloggers. you have discussed great points.i really enjoyed your post.thanks

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