M-Flux+ (plus) is The Smart Link Building Solution to Optimise for The Google Helpful Content Update
The Google HCU is possibly the biggest content-related update since Panda.
You'll need HCU-optimised content that meets the new guidelines to stay ahead.
Websites for link building campaigns need to be assessed more deeply to comply.
We have an all-in-one link building solution to help you take advantage of this update.
"George sold me the white-label dream, and there is nothing I would change. There has been no looking back for us as an agency! I wouldn't hesitate to recommend UKL as a link building partner."
What is the Google Helpful Content Update And Why Should You care?
The Google HCU aims to uncover better quality content for users and provide a more satisfying searc h engine experience.
Google has released guidance on how to work with the Helpful Content Update, and we have summarised what content and the type of sites Google will favour for you right here.
A quick refresher on how to write "helpful content" for Google for maximum results
Content must be written to satisfy humans, not search engines.
Sites where the content focuses on a topic (builds topical authority) will be favoured.
Content written by expert writers and those with experience within a niche.
Content that is unique, original and provides new insights - diversify! (Google has their information gain patent for an algorithm that identifies uncommon content plus BERT and MUM.
Content that aligns with Google's E.E.A.T signals will fare best.
Content that fulfils the needs of the user to prevent them bouncing back to the SERP.
What the Google HCU doesn't want you to do
Badly written automated content (A.I.) will be hunted and downgraded - not easy for them to do, but Google are hot after it.
Exploiting your site's authority to rank content for irrelevant but high-traffic keywords is a big no.
Content written to game their search engine results.
Content that is irrelevant to your audience targeted at getting more traffic (keep your site focused on a topic).
Here's what our customers have to say...
How does this update affect backlink building?
Google updates which are focused on content quality impact how backlinks perform. We offer solutions that align with updates so that you benefit. Acting fast is the key to getting results when a new update is rolled out and we’re here to help.
The strength of a backlink is determined by the reputation of the site with Google. If a site is deemed to be full of "unhelpful" content, then links from those sites could be downgraded.
As link builders, we must assess target websites using the signals that show us whether and how much the new algorithm has affected them. Logically, if a site is hit by the HCU, the traffic will suffer to some extent. Traffic levels are a factor we are monitoring in our database.
The Google helpful content update means you need to prioritise traffic and keyword visibility signals over Domain Authority or Domain Rating scores.
Our regular M-Flux site assessment formula is a great process to start with
Our M-Flux formula launched in 2018 gets its chance to show why it is trusted and respcted by so many agencies and marketers again. If you don’t know yet, M-Flux is short for “Metrics Fluidity”.
M-Flux uses Traffic, keyword visibility, Moz DA, Ahrefs DR and TrustFlow in a weighted formula to asses sites quickly and accurately (and our clients love it).
Sites checked using industry metrics
Why are multiple metrics crucial for building Google "HCU-compliant" backlinks?
For years we have been saying that multiple metrics are needed to assess a website for linking
purposes.
The value of SEO metrics changes depending on Google.
The way you use metrics needs to be fluid to adapt to algorithm updates.
Google updates change which metrics matter most.
Organic search engine traffic scores are highly significant for the Google HCU!
The helpful content update will impact a website’s organic search engine traffic. So to stay in tune, the M-Flux formula can be adjusted to give it a stronger weighting.
That level of fluidity is handy and offers quick, accurate assessments of websites.
M-Flux or any other combination of metrics is the way to go. It is the first step when assessing sites because it helps you to collate a reliable list of target sites quickly.
Warning: If you continue to rely on a single metric like Ahrefs DR or Moz DA you are fooling yourself and could miss valuable backlinking opportunities.
Most high quality websites will only accept HCU optimised content
Due to the paranoia generated by the Google HCU, many high-quality sites will not accept what we’d call “standard” content. (Content that is well written, but not to the extent that the “helpful content” update requires).
To access the best sites, you must provide them with the highest quality content that is HCU optimised.
Enter M-Flux+ (Plus) the smart link builders all-in-one solution to building “HCU compliant” backlinks
Our M-Flux site assessment formula is a great start
Our M-Flux+ service combines the most trusted sites using our traffic-weighted HCU update-sensitive M-Flux formula, with the HCU optimised content needed to perform well in Google.
How is M-Flux+ different to ‘regular’ M-Flux?
M-Flux+ backlink campaigns require content that takes up to 4 times as long to research and write and the publishers are much harder to access.
Overall the value of the published content and the subsequent link is potentially much higher because it should rank better.
Caveat: Our regular M-Flux service provides excellent value and will get results. Google considers signals from millions of websites, and M. Flux assessed sites with “standard” content are still effective. M-Flux ‘regular’ provides an organic mix of sites and content for an affordable price, allowing you to continue to send backlink signals to Google, so consider M-Flux+ as a very useful upgrade.
M-Flux+ provides more opportunities to secure your rankings from competitors and offers an unmatched level of futureproofing.
The reality is that Google is now more able to reward higher quality content over lower quality, so you should embrace the opportunity to work with them. Only spammers should be afraid. The Google HCU update gives you a once-in-a-decade opportunity to push ahead and we’re here to support you all the way.
Google has told us more about what it favours with this update than at any other point in its history. If you don't take advantage then maybe your competitors will.
“With M-Flux+ in your marketing toolbox, you can now enhance your backlink profile with links that are virtually guaranteed to have a powerful impact on your rankings.”
– The Directors
Jason Brooks
George Blandford
