By Hannah Stevenson, UK Linkology
Everyone’s talking about AI writing software and its applications for content writing. There are already AI writing tools for novels, scripts and essays, which can be used to save time writing fiction or essays.
One tool, ChatGPT, has recently become a viral sensation thanks to its creepy accuracy and conversational tone.
Using personification, the developers have made ChatGPT seem like a thinking, feeling writer when it’s actually an AI chatbot.
As ChatGPT and most other AI-writing software is free, it might seem like a cheaper alternative to hiring human writing teams.
For an agency like ours that offers content writing services, these tools could change the way we provide our services.
Currently, we have an extensive in-house writing team, but if the stories are to be believed, AI chatbots could eventually replace us.
Thankfully, due to their limitations, including a lack of updates and an inability to conduct research, AI tools aren’t ready to replace people just yet.
At UK Linkology, we don’t think that even the best AI writing software will ever replace human writing.
While our SEO agency isn’t at risk of being replaced by AI chatbots, we know there are some business leaders and marketers who are considering exploring AI writing tools for their content.
So should you try using an AI chatbot for your business marketing content? We compare ChatGPT and other AI writing software to our services.
Can You Tell The Difference Between AI Content And Human Writing?
One of the main attractions of AI writing software is that it can appear eerily lifelike. It can almost seem like you’re talking to a real person when you converse with AI chatbots.
But can you actually tell the difference between AI-generated content and articles that are written by a human?
Absolutely — it really doesn’t take much!
Both humans and other AI tools can easily spot content that’s been created by an AI-writing chatbot. Google has sophisticated algorithms that can detect AI-written content, even if it’s been changed enough to look original.
Because AI content-writing software, known as large language models, use existing content and machine learning to create their pieces, the content can be spotted by other AI tools.
When writing, humans can adjust their tone to suit the audience and the topic, whereas AI tools have one option. So you can usually spot content that’s written by an AI writing software without much effort.
Some of the main characteristics of AI generated content are:
- Repeated use of the same terms in the same positions: Chatbots tend to use the same words over and over again because they have a finite number of terms they’re able to use. Imagine if all these bullet points started with the word repeated and you’ll get the idea!
- Patterns in grammar and sentence length: Chatbots often use the same sentence length and similar grammar throughout, so uniformity is noticeable in AI-generated content.
- Lack of emotion: AI writing tools aren’t human, so they can’t think and don’t have emotions, meaning they can only replicate emotive statements and often don’t use them correctly. That’s how you can tell I’m a person — I get overexcited and throw exclamation marks around!
- Basic definitions and limited examples: AI writing tools can’t conduct research, only retrieve information from their databases. So you could find that the content is limited and doesn’t contain relevant, up-to-date information.
- No sources: As mentioned, AI tools can’t conduct research or use the internet, so they can’t cite their sources. They might be able to mention checking with a regulator, but they won’t be able to include a backlink or direct advice on how to find relevant information.
Even a quick read can show you whether a piece of content’s been written entirely by an AI tool or if a human has helped put it together.
How Do AI Chatbots Stack Up Against UK Linkology?
For cheap content that’s delivered quickly, you might think that an AI writing tool is a great solution to save money.
Just because you’re not spending money doesn’t mean you won’t have to invest when using AI writing software.
Instead of money, you’ll have to spend time and effort on the content, as you’ll need to provide prompts for the AI content-writing software and edit it after it has been created.
Also, you risk being penalised by Google if they notice that your content has been written by an AI; and the evidence shows they’re likely to. So you’ll have to spend a fair bit of time editing the content to infuse enough human emotion and intuition into it to hide the AI’s input.
Time is money, and you could find that extensive prompting and editing takes you away from your business and clients.
If you use a content-writing agency like UK Linkology, with in-house content writers, you can get all this support as part of our service.
You won’t need to give our writers copious prompts: our team can conduct their own research, so they can tailor each piece to your audience and targets.
Also, they’ll be able to come up with their own titles for your content and subheaders. Our writers add their own links, so all you have to do is select the standard and word count you want, provide a main target keyword and place your order.
Our writers will get to work and provide a piece that’s ready for publication. If you need the piece edited, then we can get that done for you before you publish.
Unlike an AI, our content writers have to eat, pay for accommodation and have time off to rest. That means we have to charge for our content-writing services.
Just because our services aren’t free doesn’t mean they’re not affordable. We allow you to get everything you need without investing any time.
So while our services do cost money, they can give you the opportunity to make the most of your resources.
Here’s a quick review of what we can do vs an AI-writing chatbot:
| Service | AI Writing Software | UK Linkology |
| Writing Basic Content | YES | YES |
| Creating Titles Unprompted | NO | YES |
| Researching Current Events | NO | YES |
| Adding Links To Relevant Sources | NO | YES |
| Editing Content To Suit SEO And Audience Needs | NO | YES |
As this table clearly shows, our writers offer a much more effective solution. Our services are cost-effective and can save you time while delivering high-quality, search engine optimised content.
Our team review AI content-writing tools and make the most of the best ones on the market, like keyword research solutions and software that provides inspiration and proofreading.
These tools save us time and allow our content experts to save their time while still delivering great content that meets every client’s needs.
With our service, you can get the best of both worlds and make the most of the latest AI tools combined with the human touch.
Can AI Chatbots Actually Help with Writing Content?
While ChatGPT and other AI content-writing software can’t completely replace human craftsmanship, they can offer some support.
One use for these tools is for coming up with ideas for content. For example, you can ask it to make bulleted lists of benefits, which writers can then expand upon.
The content is repetitive, and not all these points will be relevant to your audience; but for writers who are stuck for ideas, this can be a great way to kickstart the creative process.
So AI chatbots do have at least one use, even if they’re not a complete replacement for human writers. Getting AI chatbot ideas and then writing the piece yourself can be an ideal way to make the most of AI content-writing software without getting penalised by search engines or publishing robotic, poor-quality pieces.
Alternatively, you can trust writing services like ours to do all the hard work for you, review AI tools like this and use them to save time and create relevant, insightful content.
Why Choose UK Linkologists Over AI Content-Writing Software?
AI writing software will never replace humans. It will always have limitations and require the supervision of a thinking, breathing person.
Still, it can help content creators save time. Like the AI tools used in other markets, such as self-service checkouts or automated driving technology, when operated by a human, AI can be a useful solution to boost efficiency.
When using AI software for writing, users need to have experience creating informative, insightful content. You need to conduct the research yourself, which means knowing where to look and what to look out for.
Working with agencies like UK Linkology, with our in-house content team, you can save time and get the benefit of our extensive expertise.
Our professional content writers know how to make the most of AI tools. While we don’t currently use ChatGPT or other AI chatbots, we do use keyword research solutions such as Surfer SEO and SEMrush, as well as proofreading tools like Grammarly.
We’re always exploring the latest digital tools to ensure that we offer the best content possible. Still, our writers always create the content themselves, to add the human touch, and ensure that every piece benefits your brand, readers and search engine rankings.
By using services like ours, you can take the hassle out of creating content for your business and get quality pieces that set your brand apart and meet your goals.
If you want to start using our content-writing service or buy backlinks, you can use our online dashboard or set up a call with one of our experts today. We look forward to hearing from you!
