Gambling and iGaming Link Building Services
Working with some of the biggest names in the sector, we know what it takes to find high quality backlinks for gambling and iGaming link building campaigns.
But with over 10 years of experience in link building for online casinos, betting sites, bingo, slots, lottery and iGaming sites, we’ve got operators and affiliates covered.
We have a database of thousands of sites where our gambling and iGaming clients can place links that improve organic search engine traffic and overall SEO.
Happy Customers
iGaming and Gambling Link Building Pricing
M-Flux
- M-Flux smart site check formula
- Pre-approve your sites and content
- 100% Refund guarantee (on first 10 links)
- UK-based in-house team
- Link metrics: Trust Flow, Moz DA, Ahrefs DR
- Traffic scores and keyword ratios
- 33-point in-house SEO best practice check
- Permanent do-follow backlinks
- 1 to 4-week turnaround
- No fixed-term contracts
- Personal SEO account manager
- Dashboard tracking
- Live reporting with notifications
M-Flux score 30-39
With approval of sites and content
*Price from
(including content)
(including content)
£295
M-Flux score 40-49
With approval of sites and content
*Price from
(including content)
(including content)
£395
Our iGaming and Gambling Link Building Process
Our process is designed to ensure the backlinks stay live for longer and are placed for optimal SEO results.
Bloggers and website owners often avoid placing gambling or iGaming backlinks, but they trust our content and are comfortable placing links for us.
Stage one
- Private client dashboard provided to you
- Only websites that can publish content relevant to the iGaming and gambling sector will be provided in the dashboard for your approval by our in-house outreach teams
- Titles for relevant content supplied for your approval
Stage two
- iGaming/Gambling specific content will be added to the dashboard for your approval (48-hour window where possible)
- We will supply the target anchor text for you to approve (we will work with you on this aspect of your SEO if required)
- The finished content has one last proof then is sent to the target website to be published
Stage three
- The placed backlinks are reviewed by our experienced gambling/iGaming link building team
- The published backlinks are uploaded to your dashboard for a final review
- Your links are monitored by UK Linkology (all links are do-follow and not marked as sponsored)
How Link Building Benefits iGaming and Gambing Sites
Enhanced Reputation
- With the industry set to grow to nearly £132.9 billion by 2029, your SEO link building strategy needs to be sophisticated. associating your brand with quality sites is a powerful tactic.
- The content we write will educate and inform your target audience which naturally helps build authority.
- The gambling and iGaming sector is competitive because customers aren't only looking for good deals, but also websites they can trust with their money.
- By building white hat links from trusted sites you will enhance your reputation with customers and improve your SEO.
Power Up Your Search Engine Positions
- Organic traffic is well known to convert better than paid so getting ranked top for your target keywords should be high on your SEO strategy tasks list.
- Links are still a major factor in the Google algorithm but the competition in the iGaming and gambling sector is fierce.
- You should aim for quality over quantity in your link building campaign because a small number of relevant, high trust backlinks can improve rankings faster than using a PBN (private blog network).
Stay ahead of the competition
- Entrepreneurs are awake to the massive potential of the gambling and iGaming sector and new entrants are flooding in.
- The technology and SEO marketing techniques in the space are advancing at a rapid pace but the fundamentals of link building stay the same.
- With many years of experience, our team can help build organic rankings with a bespoke plan whether you are a new website to the sector or a major player.
A Simple Guarantee for Your Peace of Mind
The people behind UK Linkology are dedicated to delivering high quality links and expert level link building services. Every website we work with is properly assessed and all content is reviewed by our talented SEO team.
That’s why discerning agencies choose us over many other cheaper less careful suppliers. I’m so confident in our service, I will remove all risk and offer you a 100% refund on your first order of up to 10 links if we don’t meet your expectations.
- First order (up to 10 sites)
- 100% refund (same day where possible)
- No fuss, no broken hearts
Jason Brooks
Linkology Founder
Why UK Linkology is Your Perfect Link Building Partner
With the sector being so competitive and online gambling links being especially difficult to secure, you need to consider a team that has the right mix of experience.
Trusted partners
Our database is full of carefully assessed bloggers and web publishers.
Experienced link building teams
Over a decade of experience building white hat links in this niche means we can spot and secure opportunities fast.
Quality writers
We have dedicated casino content writers meaning the content is relevant and well optimised for search.
Finely tuned process
iGaming and gambling link building campaigns require specialist skills and a tight process. We have that covered 100%
FAQs
We know it can be a daunting task to build and maintain search engine rankings and traffic for casino, lottery, gambling and other iGaming businesses but we have the skills and experience to take it on. Below are the most commonly asked questions regarding building quality links in the sector. If your question isn’t answered please reach out.
Answers to Your Link Building Questions
What is an iGaming / gambling outreach/link building service?
We will secure backlinks on websites that allow for these kinds of links
Do I get to approve the sites?
Yes, we are the original pre-approval link building service so you get to accept or reject every site. We do have a fair rejection policy based on the metrics agreed when you purchase (but a 100% refund is also available if you are not satisfied before links are placed).
Do I get to approve the content?
Yes, we are the original pre-approval link building service so you get to accept or reject every article and have revisions. A 100% refund is also available if you are not satisfied with the content.
Are the writers native speakers?
Yes, our partners only employ native speaking writers.
Why are the links for gambling and iGaming more expensive than in other sectors?
This is due to the competitive nature of the gambling website industry. Bloggers and website owners feel that they are taking risks due to the scrutiny that Google applies to the sector. Logically this is a good thing because cheaper sites often equate to a lot of backlinks from your competitors being placed. You should aim to get the best links you can with a quality over quantity mantra at the core of your link building strategy.
What does YMYL in SEO?
It stands for Your Money or Your Life and is a term coined by Google to sites that offer advice or take money. If a site impacts a users safety, finances or health in any way it has to be trusted. For this reason, many casino, lottery, bingo, poker, gambling and other iGaming industry websites fall foul of Google. it is one of the reasons why many good quality websites will not link back to websites that they do not trust and why link building in the gambling industry is tough.
What is M-Flux?
M-Flux is a metric that uses a mix of other well known SEO metrics like Trust Flow, Moz Domain Authority and SEM Rush organic traffic and keyword scores. It can give a much more balanced view of how well a site will rank in Google. Using one metric alone such as Moz Domain Authority (DA) or Ahrefs Domain Rating (DR) is not advised by all of the mentioned software providers so we have taken their advice and developed M-Flux.
Is the quality of the service the same?
Yes, the quality of the sites and content is never compromised. We understand that the online gambling industry is under scrutiny by search engines so maintaining high standards when selecting websites and creating content is paramount.
Are links for life?
The links are placed indefinitely but we have no control over site owners. UK Linkology has a replace policy if the link is not present after 12 months. 97% of our links are present many years after they are placed.
Are the links do follow?
Yes, we only place do follow links.
Are the backlinks marked as sponsored?
No, we do not allow site owners to mark content as sponsored.
What countries can I choose to build links in?
We can run a link building campaigns in France, Germany, Netherlands (Holland), Italy, Spain, Eastern Europe, Portugal, Greece, Belgium, Sweden, Nordics (Denmark, Finland, Norway), Latin America (Argentina, Brazil, Colombia).
