Machu Travel Peru
How We Achieved Multiple #1 Rankings
And Increased AI Visibility
Amplified Share of Voice in Organic Search
Share of Voice surged by 188%, securing multiple #1 rankings across Machu Picchu and Peru tour terms. Significant visibility and AI search gains in a highly competitive travel market.
Key Wins
SoV: 8.98% → 25.87% (+188%)
Multiple #1 rankings for top tour & informational queries
AI visibility increased +6%
Strongest visibility month on record
Campaign
Data Highlights
Traditional Search Visibility
Sov up
188.18% MoM
Broad improvements across tour + informational clusters
Top Keyword Wins
Peru tours
8 → 1
Trip to Machu Picchu cost
8 → 1
Machu Picchu travel agency
3 → 2
New AI Visibility
+6% uplift in AI rankings
Stronger presence for Machu Picchu tours & packages
Authority Links & PR Coverage
Consistent link building supporting domain authority
PR integrated to reinforce relevance and brand trust
Authority Sites & Digital PR
Coverage We Secured
Challenging But
High Reward Sector
Highly commercial
High-volume, high-intent keywords directly tied to tour bookings.
Core challenge
Competing with global travel brands and high-authority publishers.
Opportunity
Improve authority, cluster relevance and AI visibility to capture intent-driven travellers.
Strategy Summary
Clear goals
Boost SoV, secure top-3 rankings, enhance AI visibility, maintain authority growth.
Strategic direction
Structured on-page optimisation + refined informational content + consistent link building and PR.
Success looked like
Multiple #1 rankings, AI discoverability, strong SoV movement across all clusters.
How We Did It
Clear Process + Skilled Team
Visibility & SERP Monitoring
Continuous tracking of SoV, rankings and AI visibility.
Reacted to emerging keyword opportunities across clusters.
Link Building & Digital PR
Delivered consistent off-site authority-building content.
Leveraged digital PR for contextual brand mentions.
Technical & On-Page Enhancements
Optimised key tour and informational pages.
Strengthened Peru + Machu Picchu page structure.
Ensured alignment with long-form informational intent.
Content
Improvements
Expanded high-performing tour pages.
Refined entity coverage and keyword mapping.
Enhanced copy for SERP clarity and booking readiness.
Results Deep Dive
High Commercial Value Keyword Rankings
Peru tours 8 → 1
Trip to Machu Picchu cost 8 → 1
Machu Picchu travel agency 3 → 2
Additional High-Impact keyword Gains
Machu Picchu tours from Lima 7 → 1
Tours Peru 7 → 1
Peru tour 5 → 1
Tours to Peru 5 → 1
Tour Peru 4 → 1
Machu Picchu cost 7 → 5
Share of Voice
Growth in topically relevant visibility driven by improved rankings across both tour and informational content.
+188.18%
SoV: 8.98% → 25.87%
What Happened Next?
Long-Term Impact
Strongest visibility month to date, building momentum for future ranking acceleration.
Increased authority supports booking-driven traffic growth.
Enhanced AI presence strengthens early-stage discovery.
Summary (Closeout Section)
#1
rankings achieved across Peru and Machu Picchu clusters
Multiple
+188%
SoV up in one month
AI visibility meaningfully strengthened
+6%
AI visibility increased
Consistent link building reinforced long-term authority and stability.
We’ve been ranking websites in search for 14 years. The search interfaces change, but the goal is the same – to get results that make a difference to your business. Not vanity rankings, or citations in AI, but visibility that builds your audience and profits.
