There are three main service options: the first is a selection of links measured by M-Flux Core, which strips the formula back to using Ahrefs Domain Rating, SEM Rush traffic and human 22-point check. M-flux Core does not offer pre-approval of content. M-Flux V2 allows customers to buy links on sites in the M-Flux V2 scoring band between 30 and 39, 40 to 49, or 50+ and uses the full spectrum of metrics. There is also an element of pre-approval for sites and content. The third option is a more comprehensive M-Flux Plus service, which includes a strategic planning element and bespoke advice. M-Flux Plus only uses sites that score 50+ on the M-Flux V2 scale, and this service includes a link context relevance analysis to ensure all links are of the highest quality. M-Flux Plus aims to deliver high-quality, hyper-relevant backlinks, along with other benefits.

M-Flux is a multi-metric formula designed to assess the quality of websites for link building, moving beyond the limitations of relying on single metrics like Domain Authority (DA) or Domain Rating (DR). It was created because traditional metrics were causing good websites to be rejected and overpriced sites to be accepted and not in a logical manner. M-Flux aims to provide a more accurate and comprehensive view of a site’s value by incorporating various factors such as traffic, keywords, and trust. The most recent version, M-Flux V2, enhances this further by incorporating new metrics based on 2024 Google updates and learnings.

M-Flux V2 represents an evolution from the original M-Flux. Key differences include a wider array of metrics, decreased reliance on DA due to its susceptibility to manipulation, increased weighting for DR to reflect link profile strength, incorporation of insights from recent Google updates and data analysis, and a greater emphasis on topical relevance and user engagement factors. It also incorporates a 33-point human review to ensure quality is maintained. Essentially, M-Flux V2 is designed to provide a more balanced, accurate and up-to-date assessment of a website’s link building potential.

M-Flux V2 incorporates a variety of metrics, including Moz Domain Authority (DA), Ahrefs Domain Rating (DR), Majestic Trust Flow, SEMRush Traffic, and Ahrefs Keywords in the Top 20 Ratio. Each of these metrics is weighted in the formula to create a balanced score that reflects a website’s overall quality and value, with adjustments to reduce the impact of manipulated metrics.

 Using only one or two metrics like DA or DR oversimplifies a complex issue. Google uses hundreds of factors in its ranking algorithm and over-reliance on limited metrics often leads to overlooking potentially valuable sites with different but important attributes, for example, a website with high traffic, and accepting those with good metrics which may not be a good fit. It can also make link builders more susceptible to link vendors who can easily manipulate these metrics. A more holistic view which is offered by the multi-metric approach of M-Flux V2 is needed.

M-Flux Core is a streamlined and cost-effective link-building service designed to deliver quality backlinks using a simplified yet powerful system. It assesses websites based on Ahrefs Domain Rating (DR), SEMRush Organic Traffic, and a Human Spam Score Assessment. It’s designed for businesses wanting results without the complexity and expense of bespoke services. In contrast, M-Flux Plus is a premium, strategic link-building service that employs a more in-depth, multi-metric approach (M-Flux V2) including things like Majestic Trust Flow and Ahrefs Keywords in Top 20 Ratio, along with advanced techniques such as NLP analysis, relevance scoring, and bespoke strategic advice. M-Flux Plus is also more focused on aligning links with user intent and content funnels whereas M-Flux core does not have this capability. M-Flux Plus links are more expensive but also more thorough and bespoke.

M-Flux Plus is a specialised link-building service that builds on the insights of M-Flux V2. It is designed to create high-quality, contextually relevant backlinks by using advanced, data-driven strategies. M-Flux Plus uses natural language processing (NLP) to ensure semantic alignment between the linked content and the target site’s core topics. It also examines link context and uses advanced content strategies designed to maximise SEO effectiveness. Sites used in M-Flux Plus campaigns must score at least 50 using the M-Flux V2 score. M-Flux Plus only uses sites with an M-Flux score of 50 or more.

 M-Flux Core uses three key metrics to evaluate websites: Ahrefs Domain Rating (DR), which measures site authority based on its backlink profile; SEMRush Organic Traffic, which indicates content quality and audience engagement; and a Human Spam Score Assessment, which is a rigorous 22-point checklist ensuring sites are trustworthy and not spammy. These metrics are important because they provide a robust foundation for building a backlink profile using relevance-focused links on authoritative and trustworthy sites.

M-Flux Plus ensures content relevance through several techniques including natural language processing (NLP) and semantic analysis. The NLP technique analyses 100 words before and after the link, verifying strong contextual alignment. By ensuring that the content and linked site align both contextually and topically, the links are more valuable to both users and search engines. M-Flux Plus also targets content location specifics using Named Entity Recognition (NER).

M-Flux Plus incorporates search intent by matching content to user intent, creating a content funnel from questions to sales. It makes sure each backlink is contextually relevant by examining the surrounding 100 words before and after the link. Through NLP and keyword analysis it targets content clusters, ensures strong contextual alignment and seeks to form a pathway for customers to find the right solution so as to align the content to the user’s intent. This approach is a very deliberate way of informing Google of a website’s relevance for specific keywords.

 The ‘off-the-shelf’ M-Flux V2 service focuses primarily on a multi-metric assessment of sites using the M-Flux V2 formula, with clients selecting links from sites that fit a certain M-Flux quality score and can be purchased in batches. This option includes content creation and a backlink audit. In contrast, the M-Flux Plus service offers a much more comprehensive approach, involving strategic advice, bespoke link placements, using only M-Flux 50+ sites, full content optimisation, and a deep focus on relevance, and also looks to cluster content on target sites. The M-Flux Plus service is a premium offering with a strategic bespoke plan which seeks to deliver far more value than the basic multi-metric site assessment and basic content.

Site selection for M-Flux Plus starts with identifying the client’s key topics and breaking these down into their strongest relevant niches. The process includes using GPT tools to assess the most relevant niches. Websites are then selected from a database based on their direct relevance to the identified niches, ensuring that the site’s main focus is on that topic. The sites need a minimum M-Flux score of 50, decent traffic, and relevant sub-niches. The process also involves identifying the most relevant pages on a target site and using screenshots and a GPT to select topics and keywords that align with the content. All of the above helps to ensure direct relevance between the site, the placement and the content that gets linked back to the client site.

Our links are built using advanced metrics for assessment and human validation to ensure relevance and impact. We’ve learned what Google and AI powered search engines favour and tailor our approach accordingly.

Yes! We provide link longevity guarantees and transparent reporting. 12 months is our minimum term and any link that disappears will be replaced.