At UK Linkology, we take great pride in offering all our clients the best service possible. That’s why our link building services include a custom guest post that’s tailored to each client’s topic and the site for placement.
We write custom content for each client and aim to vary the position of their link, the style of writing and the topic to create a varied backlink portfolio that suits their individual needs.
To achieve this, we need in-house writing specialists, which is why we have a team of professional content creators.
As well as our custom backlink packages, we also offer content writing services thanks to our in-house writing team, who are versatile and can write for a range of purposes and audiences.
Many of our clients enjoy the benefits of our in-house writing teams. Some of our clients have said in the past:
“All looks fantastic, thank you! Very surprised with the quick turnaround, but looks good and I’m pleasantly surprised. Will definitely be using your services again in the future!”
“The content looks great!”
“Thanks a lot for these. They are all very nice; good to go!”
“Keep doing blogs such as these; they are exactly what we are looking for!”
These are just some of the positive comments we get on a daily basis from our satisfied customers who love our content.
As these comments show, our clients enjoy the benefits of working with our in-house writing team, and getting innovative content that follows Google’s guidelines and aims to meet the needs of modern readers.
But how do we do it? Here’s some insight into what we ask for from our writers and how we help them deliver the best standard of content for our clients.
What We Ask for From Our Content Writers
Our clients and sites for placement have high standards for our articles, so our writers work hard to meet them.
Some of the skills we look for when hiring content writers include:
- Imagination: Creating new content for many different audiences and purposes requires a strong imagination, so this is a must for every content writer. Even though we’re writing non-fiction, we still need imagination and the ability to see the world from our audiences’ perspectives.
- Adaptability: We write for a wide range of clients and sites, so we need our writers to be able to work with a variety of briefs.
- Communication: Working remotely and offering flexible hours means everyone can enjoy the right work/life balance to suit their lifestyle. However, it also means that we need to be able to communicate clearly with one another. All our staff are skilled communicators with the ability to get their point across through a variety of mediums, including emails, phone calls, video chats and instant messages.
- Willingness to Learn: Our team is always finding new ways to help our clients and grow the business. So we’re always seeking staff who love learning and want to adapt to the latest SEO trends.
- Openness to New Ideas: Similar to our willingness to learn, our writers also enjoy learning about new ideas, taking them and running with them. We’re always excited about the latest developments in the SEO market and how we can make the most of them.
- Passion: As we write thousands of words and spend most of our days writing, our content team has to have a strong passion for writing. Without it, they’d burn out and get stressed, which is why we always choose content creators who are passionate about their craft and interested in digital marketing.
Skills can be taught, but attitude can’t. That’s why we’re always looking for staff who have basic experience in writing, but are also dedicated to learning and have a great passion for their craft. While we review portfolios when hiring writing staff, we also take the time to talk to everyone and find people who will fit in well with the team, and be an asset to our company.
Our internal culture is very important here at UK linkology, so we’re always looking for the right people when we fill our content writer jobs. We’ll provide them with full training and further support throughout their careers, but we need the right people to work with, and we pride ourselves on being able to find them. That’s why we have a relatively low turnover of writing staff and are able to offer a consistently high standard of work to all our clients across every department of our digital marketing agency.
How We’re Always Helping Our Team Expand Their Skills
Google releases multiple updates a year, and there are always new techniques and tools on the market that affect how we perceive and deliver content for websites and guest posting.
So UK Linkology is committed to helping our staff stay ahead of the curve. We do this by:
- Providing multiple Slack channels for everyone to share updates and interesting articles
- Conducting regular team and company-wide meetings to discuss the latest developments
- Offering training to any interested staff member
- Sharing notes on interesting webinars, courses, podcasts and long-form articles
- Delivering regular training sessions and internal webinars to help our writers enhance their skills
As well as training our team, we’re always exploring new ways to bolster our content creation processes and ensure we deliver campaigns that get results.
In the future, we’re looking to enhance our content writing team even further by making the most of cutting-edge tools, and offering new products that make the most of our team’s skills.
We’re always exploring new ways we can enhance our offering and staying up to date with the latest content creation and SEO developments. That means you don’t have to: by working with us, you’ll get access to the very latest knowledge on search engine optimised content writing.
What UK Linkology’s Content Writing Team Can Do for You
So what does this all mean for you?
As a business owner or digital marketing executive, you can get the support of our in-house writers on your upcoming link-building campaign or to spruce up your site.
If you or your clients want to provide your own content, our team has produced a guide to help you write the perfect pieces for any guest posting campaign and can help with edits as required.
All link-building clients get unlimited edits on any content we produce for you, and our content writing experts work closely with our clients to ensure that they meet their requirements. We have a guide to link building content, to help you understand what we write for you and why we do it. Our team can also take any basic instructions and craft the perfect piece for you.
If you don’t have any preferences for your content writing, then we can conduct competitor and keyword research on your behalf, saving time and allowing you bolster your backlink portfolio to meet your SEO goals.
It’s not just writing that we bring in-house. Unlike many other digital marketing agencies, we also have an in-house team of outsourcers and specialist account managers who act as a single point of content to give our clients the exceptional service they expect.
So whether you’re a business looking for link-building services or a digital marketing agency looking for SEO support, we can help. Get in touch to schedule a call or use our online dashboard to book your next link-building campaign or upgrade your site’s content today.
