The big metric mistake some rookies make
Have you heard the story ‘The Emperor’s New Clothes‘? Where the tailor convinced the Emperor that his outfit was amazing, but he was really naked?! 🙂 Well, there’s a link assessment method just like that; one that’s been hanging around since it was published on a well-known blog a few years ago. And it’s a […]
How to use anchor text properly for link building campaigns
When it’s done right, search engine optimisation (SEO) can drastically alter the fortunes of your website and entire operation, for the better. Among the many elements that comprise the practice, and how it’s carried out via an ongoing strategy and campaign, anchor text in link building stands out as one of the most important factors […]
How to assess sites using Moz DA and organic traffic properly
At UK Linkology we take a different approach to how we deliver our link building services. Recently, estimated organic website traffic is another metric that is being abused by link sellers. Probably because if a site has good traffic it equals a good link opportunity right? To be fair, it’s not a quantum leap to assume […]
6 Tools That Make Measuring SEO Success Easy
Gathering critical data is a pivotal piece of the puzzle when it comes to running an effective business. But one of the last and most important pieces to that puzzle is reporting. If you’re unable to clearly and effectively report on the data that you want your clients or your marketing team to take action […]
7 Ways To Boost Your Reach And Engagement On Facebook
Few social media platforms get the same reactions as Facebook. Whether it’s love or hate, everyone has an opinion about it. And some can get really vocal about the platform. With its constant rule change (algorithm), strategies that work today may have no effect tomorrow. And because those changes happen frequently, the levels of frustration […]
List Building For E-Commerce Websites: How To Boost Conversions Without Hindering Engagement
List building is not an easy task, and there are so many different tools and technologies on the market today that can help you collect email leads. Always collect email leads directly from your own website. Don’t buy emails from third parties! If you want value from your email list, it needs to be of […]
8 Proven Ways To Drive More Traffic To Your Website
Have you ever excitedly hit the “publish” button after spending hours writing quality content perfectly crafted for your audience, only to find that your contribution to your market’s knowledge base has gone completely unnoticed? It can be incredibly frustrating when you commit time and energy to developing interesting and actionable information that doesn’t get picked […]
How To Get Started With Periscope
Are you on Periscope yet? You should be! Periscope is a new live-feed video platform that allows you to interact directly with your viewers through real time broadcasts that open the avenue for two-way, authentic conversation. It can be a powerful marketing tool that validates your business and services by offering a trusted human connection […]
How To Convert Your Instagram And Pinterest Followers Into Customers
Instagram and Pinterest are fantastic platforms for increasing your social reach. For getting customers? Not so much. Or at least that’s what you think. Truth is, both Instagram and Pinterest work exceptionally well for turning visitors into customers. The only difference is that unlike Facebook, you have to create dedicated campaigns that tap into the […]
6 Science-Backed Principles That Will Help You Build A Loyal Audience
Have you ever wondered what can turn one-off readers into raving fans? After all, raving fans are the ones that often turn into life-long customers. And that’s what you want right? The truth is that building a loyal audience is possible, and in the infographic below, I’ll show you 6 science-backed tips to make it […]
