Twitter can be an amazing tool for engaging with your target audience.
But if you’re short on followers, your updates won’t reach much of anyone, let alone your ideal audience.
You might be tempting to take a shortcut and pay for more Twitter followers, but that’s a waste of money. You’ll find that most paid followers are bots or spammers, and not really interested in anything you have to say.
Growing your Twitter audience the right way takes a bit more time and effort, but the results are definitely worth it. Only when you have a highly targeted and engaged following will you see real results from your social media efforts.
The good news is, building a following the right way may take some effort, but it’s not that hard to do. Here’s how you can get started.Want to grow your Twitter following the right way? Follow these easy stepsClick To Tweet
How to grow a targeted Twitter following
1. Optimize your profile
Before you start looking for followers, you’ve got to be prepared: The very first thing you should do is optimize your Twitter profile.
A professional-looking, interesting, and optimized profile will signal that you’re a real live person and attract exactly the kind of audience you’re looking for.
For your profile picture, use a photo of yourself or your brand logo. Be sure to customize the look of your profile in the settings, including colors and background. Also include a unique and eye-catching header image that sets you apart.
When it comes to your bio, every word counts. It should be descriptive enough to tell potential followers who you are and what you do, but also interesting and attention-grabbing. Try using a bit of personal info or some quirky humor to stand out, and be sure to use relevant keywords so you’ll show up when people search for you.
2. Interact with people in your target audience
It may seem like a no-brainer, but just hop on Twitter and you’ll see that many people use it as their personal podium: just for self-promotion, not interaction. You can easily stand out from the crowd just by genuinely engaging with your audience.
Try commenting on other users’ profiles or their websites, and replying to their updates with questions or comments. It only takes a few moments, but can make a big difference.
3. Encourage sharing on your website
When you make it as easy as possible for your website visitors to tweet your content, your readers will help to build your Twitter audience for you. Not only will casual website visitors be more likely to stick around and follow you on Twitter themselves, but everyone who sees your shared content on Twitter will become a potential new follower.
Social media sharing icons on your website make it easy for your readers to share your content. Be sure to double check your settings and make sure each tweet will mention your Twitter username when your content is shared, so people will be able to easily follow you.
Another way to encourage sharing on your website is by adding “click to tweet” buttons for sharing specific quotes from your site. ClickToTweet is a free tool that enables you to create pre-populated tweets, just type out your tweet and you’ll be given a hyperlink to add on your website or within a PDF. TweetDis is a premium plugin that comes with more advanced features, customizable designs, and support. Another option is a free WordPress plugin called Better Click To Tweet.
4. Tweet more images
You might think it would be too time-consuming to share images all the time, but there are plenty of tools available that make designing images optimized for social media easier and faster than ever. Buffer’s new tool Pablo enables you to design engaging images in under 30 seconds. There’s also Share As Image, a tool that allows you to turn any images or text into great optimized social media updates, including beautiful branded promotional images.
5. Learn how to optimize your #hashtags
Hashtags are a great way to reach a wider audience on Twitter — but they’re often misunderstood, misused, or even outright abused.
Be careful using hashtags you don’t fully understand. You don’t want to commit a social media fail like DiGiorno’s infamous misuse of the #WhyIStayed hashtag, which was meant to promote awareness of domestic violence.
To make sure you’re using the right hashtags, you can use a tool like RiteTag which identifies the best hashtags to use to reach the right audience and get more engagement.
6. Participate in Twitter chats
Participating in Twitter chats is a great way to “meet” new people in your niche or industry on Twitter. By answering questions in guided discussions, you can share your expertise and network with influencers.
Try searching for chats using your industry keywords, or use a directory like ChatSalad. Tools like TweetChat make it easy to follow along with a chat in real time. If you can’t find a regular chat to join, consider launching and hosting a regular Twitter chat in your niche yourself.
7. Join Triberr
When you share other people’s content, they’re more likely to share yours in return, which will help to quickly grow your targeted audience.
The easiest and most effective way to do this is by joining Triberr. After you join a tribe of bloggers with similar interests, you can share your content with the group, and share other members’ content as well. It’s an effective mutual arrangement for promoting each others’ work and growing your audience, and also a great way to meet influencers in your niche.
You don’t need to buy Twitter followers to grow your audience quickly. By investing a bit of time in the above tactics, you’ll see your highly targeted audience grow by leaps and bounds, and keep your engagement high.
What other techniques do you use to grow your audience? Share your tips and tricks!