Are your blog posts getting the clicks, likes, shares, and comments you want?
…Or do you hear the crickets chirping after you hit “publish”?
If you’re not getting the engagement you need from your audience, that doesn’t mean you’re a bad blogger.
With millions of new blog posts being published every day, it just takes a little extra effort in order to really pique a reader’s interest.
Don’t worry; you don’t need to overhaul your whole blog or spend a ton of time and money to do so.
Instead, try one of these quick tips to get more audience engagement. Some of these tips take just a minute or two to put into action, so what are you waiting for?
6 simple ways to get more audience engagement from your content
1. Improve your headlines
Let’s start with the basics. If you’re not getting audience engagement, it could be that you don’t have enough of an audience to engage. Are your headlines intriguing enough to get clicks?
Writing effective headlines is an art and a science. You can use formulas and fill-in-the-blank templates to create them, but you create the best headlines once you understand why those formulas tend to work.
A magnetic headline is:
- Clear: Readers should understand at a glance what they’ll get if they click – don’t disappoint them.
- Useful: The headline should promise content that’s useful to the reader.
- Specific: Use more concrete examples, names, and actual numbers.
- Intriguing: Leave a little mystery, ask a question, and pique their curiosity so they have to click to find out more.
Pay attention to which titles you’re clicking and ask yourself why. How did they grab your attention? What made you click the link? Start putting those techniques into practice yourself.
For more headline ideas, check out our post on 5 Insanely Easy Ways To Write Effective Headlines.
2. Tweak your formatting
Maybe your audience is intrigued by your headlines and can’t help but click.
But something about your website drives them away. Instead of reading on, they give up because it’s too difficult or irritating.
Bad design is a very common reason for a high bounce rate. If you’re getting plenty of visitors, but no engagement, start by reviewing your website’s looks and usability.
Is your blog easy to read? Is there enough contrast between your text and background? Are you using light text on a dark background, or is your font too small to read comfortably?
Some bloggers find that increasing their font size by a single point is enough to lower their bounce rate. Or instead of enlarging all your text, you could try just making the first paragraph a larger size in order to hook in your readers.
3. Use better images
Take a look at your recent blog posts and ask yourself honestly: Are your images actually adding anything of value, or are you just adding images to your blog posts because you know you’re supposed to?
Is your blog full of impersonal stock photos or other generic, boring imagery?
- Taking real photos of your business and employees
- Creating branded images using a tool like Canva
- Design a simple infographic with Piktochart
For more ideas on using more engaging images, check out our post on spicing up your content using visual marketing.
4. Tell more stories
Your blog post might be incredibly useful, actionable, and detailed, but if it doesn’t tell a story, it still might bore your audience to tears.
Storytelling is a powerful way to engage your readers’ brains and get them hooked. Your readers’ brains are more active when reading stories than cold hard facts.
You can certainly tell your own stories, but you don’t need a personal anecdote to go with every blog post. You can also harness the power of storytelling by:
- Using hypotheticals to tell a story about your reader
- Telling someone else’s story: maybe a relevant anecdote from a friend or an old folktale
- Asking for stories via interviews or case studies
- Using quotes to illustrate a point
5. Answer your audience’s questions
If you aren’t getting the readership and engagement you want, maybe you’re talking to the wrong audience. Are you writing about what you want to write about, or are you writing what your audience wants to read?
It’s time to stop guessing and start researching. Ask your audience what they want to know. What are their common struggles and challenges? What do they want to learn and understand? That’s what you should be blogging about.
You can find out by:
- Sending an email survey. Use Survey Monkey or just a Google Form.
- Setting up a Google Alert or using a tool like HootSuite to monitor for keywords and questions.
- Checking out Quora, LinkedIn groups, or subreddits to see what your target audience is asking.
- Going on your social media accounts to ask your audience directly what they want to know.
- Changing the welcome email that’s sent to your new email subscribers and asking them to reply with their biggest challenges.
6. Ask for engagement
It could be that your audience loves your blog posts, but they’re just not talking about them or sharing them.
Are you asking your audience to engage?
If you want comments, likes, and shares, try asking for them. At the end of your blog post, include a question or two and direct your readers to respond in the comments. Ask your Facebook fans to share your update with their friends, and when you tweet about your latest blog post, add “Please RT” to the end – it works.
Sometimes all your audience needs is someone else to go first. People are more likely to comment or share if other readers have already started doing so. Try partnering up with a friend and asking them to comment first (don’t forget to reciprocate on their blog), just to get the ball rolling and the conversation started.
Share your tips for better engagement
Have you discovered the secrets to getting your audience to engage? Did one of our quick tips work for you? Share your own suggestions in the comments (see what I did there?).