Explore the expertise of our knowledge centre, where our seasoned SEO authors share invaluable insights.
With a wealth of experience working across diverse brands, our team brings you concise, cutting-edge strategies and trends in the ever-evolving world of search engine optimisation.
Jason started the business in 2008 to fill a gap providing a high quality backlinks service (back then black hat was the default!). Over the last decade he has been instrumental shaping the business into the UK's leading link building service. He also developed M-Flux which uses multiple SEO metrics to assess websites in a unique formula. Jason drives a 1964 Buick Wildcat and collects PK Rippers (if you know you know).
George has an agency background and has been a major partner in the business since 2019. His unorthodox sales style involves giving tonnes of free value upfront, regardless of the prospect size or niche. He is a dedicated father of four and rewards himself with daft looking Nike trainers and dangerous cars.
Rachel has over 7 years experience doing pure link building campaign management. She has been instrumental in the design and delivery of our services and is loved by her clients (check out her swathes of 5-star reviews). When she's not busy getting our clients results, she loves walking up mountains and watching football.
As a Senior Account Manager and experienced SEO expert, Yasmin has worked hard over the years to cultivate extensive knowledge of search engine expectations, relevance, keyword integration and more. She uses this insight to manage clients, ranging from small accounts to international conglomerates. For every client, Yasmin aims to deliver excellence and works with all departments within the company to ensure that everything from site selection to content is up to her exacting standards.
My SEO career began when I was 16. After leaving school, I started an apprenticeship with UK Linkology as an apprentice outreacher. From there my passion for link building and outreach grew more and more, picking up new skills and developing new processes along the way. In May 2021, I became the Outreach Manager at UKL. I now help the intricate wheels of the Linkology outreach keep turning, as well as constantly developing new ways we can secure links for our clients.
As Outreach Data Manager, Kathy Chapman is dedicated to making sure that only the best quality websites with incredible content are offered to our clients. She has honed her knowledge of SEO over her many years as an outreacher, and she now screens every link building opportunity to make sure it’s good enough for our valued clients. Alongside work, Kathy is also passionate about exercise, origami, and her cat!
I have been working in and around link building in various guises for over 11 years, through digital PR, content, technical SEO and direct link building. Throughout this time, I have experienced some of the most seismic changes in the industry that have affected the techniques and tactics deployed. From algorithmic bombshells to tech and AI advancements, I understand the nuances required to strategise, design and implement the most successful campaigns from start to finish.
I have been working at UK Linkology for two years and have worked in two different roles during my time here. Having worked in different parts of the company has given me a great insight into the different sectors within the company and build a well-rounded knowledge bank across the board.
A PR pro with over 7 years of experience, Danny loves working as part of a team and helping everyone to thrive and create amazing content strategies for clients. He’s a valued part of our team and is helping UK Linkology to grow and prosper. Outside of work, Danny’s a Sheffield United fan who loves going to matches and spending time with his friends. He’s also a creative cook and enjoys golfing, camping and e-sports.
Sam is an experienced account manager who loves being part of the dynamic team here at UK Linkology. Every day is different, and Sam loves getting stuck in and giving her clients the support they need. Her hobbies are as varied as her clients, and she loves music, films, cycling, hiking and spending time with her friends and family.
Claire Higgins is a dedicated account manager who brings more than 5 years of technical and enterprise experience in CMS and website delivery to the role. Having worked in the marketing, advertising and creative markets throughout her extensive career, Claire is able to offer her clients informed advice and put together campaigns that achieve any business’s goals. She’s just as creative outside of work and loves street photography, house music and enjoying delicious fresh foods.
Eva is a member of the content team who is dedicated to creating unique articles that will inspire readers and improve her clients’ search engine rankings. She enjoys writing about new topics and coming up with new concepts for each client. Her hobbies are wide-ranging and include baking, reading, and visiting art galleries.
I have been working in the industry for almost 3 years now, and I would say my strongest area within Outreach is sourcing. In my opinion, in order to succeed in outreach, you have to armor yourself with patience, adaptability and resilience. I’ve always loved combining the passion I have for personal growth with Outreach and this has been a great success story so far.
Jacob is a valuable part of UK Linkology’s outreach team. Using the powers of persuasion he learned in his time working in sales and his extensive SEO knowledge, gleaned from his degree in digital marketing, Jacob has all the skills he needs to identify and collaborate with some of the best up and coming websites. When he’s not searching for sites or learning new methods to help him to improve his work, Jacob is an avid Nottingham Forest football fan who also enjoys cooking up delicious meals.
My career began with a passion for crafting engaging content that resonates with diverse audiences, which naturally evolved into a deep understanding of search engine optimisation to maximise content visibility and impact. Throughout my professional journey, I've had the privilege of collaborating with cross-functional teams to develop integrated strategies that amplify online presence and drive measurable results.
We know how to get results and we’d love to help your business.
UK Office: UK Linkology, Sadler
Bridge Studios, Bold Lane, Derby
DE1 3NT.
Hours: Mon-Thur, 9:00AM-5:30PM.
Fri, 9:00AM-5:00PM
Phone: 01332 742 516
Email: contact@uklinkology.co.uk
UKlinkology.co.uk is an Ology Holdings Limited company.
Company Registration No. 07802825. © Copyright 2025
