The big metric mistake some rookies make

Have you heard the story ‘The Emperor’s New Clothes‘? Where the tailor convinced the Emperor that his outfit was amazing, but he was really naked?! 🙂 Well, there’s a link assessment method just like that; one that’s been hanging around since it was published on a well-known blog a few years ago. And it’s a […]

When ugly works for backlink building and when it doesn’t?

Here’s a question for you. Do you hire the right person for the job or the best looking? If it’s a fashion modelling gig, then looks are key because attractive people sell clothes – and like it or not it’s a proven formula. But for a brain surgeon, looks don’t matter at all. In most […]

Are you buying expensive links that don’t work?

I’ve been building backlinks for over 10 years for clients and there’s one habit that persists and is costing people. Think about this insane behaviour. Imagine you’re buying a new home. Do you assess only the property or do you check out the location too? Or do you decide to buy based on the location […]

How to use anchor text properly for link building campaigns

When it’s done right, search engine optimisation (SEO) can drastically alter the fortunes of your website and entire operation, for the better. Among the many elements that comprise the practice, and how it’s carried out via an ongoing strategy and campaign, anchor text in link building stands out as one of the most important factors […]

Biggest Guest Post Myth

In this post, I’ll destroy the biggest guest post myth and share with you 5 tips for doing guest posting the right way for maximum benefit. But first, here’s a story that mirrors how Google operates in relation to links… Imagine you’re selling your £40,000 car sports car; one that you haven’t been thrashing around […]

How to assess sites using Moz DA and organic traffic properly

Moz da or organic traffic?

At UK Linkology we take a different approach to how we deliver our link building services. Recently, estimated organic website traffic is another metric that is being abused by link sellers. Probably because if a site has good traffic it equals a good link opportunity right? To be fair, it’s not a quantum leap to assume […]

15 Top Google Chrome Extensions For Savvy SEOs And Link Builders

[thrive_leads id=’5017′] Note: this has been one of our most popular posts for well over two years. We’ve since updated it to incorporate new Chrome extensions we’ve been trying in 2018. As the landscape of the SEO industry continues to evolve, so do the tools we use and the ways in which we use them. […]

Create Backlinks Without Guest Posting

4 Ways to Build Quality Backlinks (Without Guest Blogging) 1. Go through your backlink profile The easiest step to take is to comb through your existing backlink profile. Some tools for doing this efficiently include: SEMRush, which does a deep analysis of backlinks, gives you information on competitor’s backlinks, and discovers the referring domain authority. […]