4 Ways To Incorporate Periscope Into Your Marketing
As a business owner, you must stay exceptionally vigilant when it comes to identifying new ways to connect with your target market. Missing the boat on new avenues to communicate with your audience can be the difference between long-term success and certain death. Social media platforms have quickly developed into the most effective way to […]
How To Get Real Results From Your Influencer Outreach Efforts

Is “influencer marketing” all it’s cracked up to be, or is it just the latest marketing buzzword? If you’ve tried your hand at blogger outreach with minimal success, you might think it’s just not worth the effort. With the popularity of influencer marketing, it takes more than sending a generic email to get the attention […]
Meerkat Or Periscope? Which Live-Streaming Tool Wins For Marketers?

Imagine being able to tune into a presidential candidate’s immediate reaction to the results of the election. You could also watch an influential reporter provide up to the minute feedback on important issues across the globe. The idea is that receiving information in real time can have a lasting emotional effect on an individual, and […]
8 Powerful Social Media Tools To Monitor Your Brand Effectively Online

Note: This post has been updated as of 19/09/2015. Monitoring mentions of your brand across social networks and other online platforms is important. If only just to ensure that you can effectively manage your brands reputation. It’s difficult offline, but it gets a lot easier online thanks to the tools available. When people have a bad […]
How To Connect And Build Relationships With LinkedIn

LinkedIn is probably one of the most misunderstood social media platforms out there. When people think social media, they think of Facebook, Twitter, and Instagram; and they automatically think that LinkedIn is the same as all the other platforms. They just create a simple profile, upload a profile picture, and post stuff that they like. […]
How To Get More Of The Right Followers On Pinterest

With Pinterest continuing to rapidly grow into one of the most popular and powerful search engines available today, many businesses are quickly discovering that this is the social media platform they absolutely cannot afford to overlook in their marketing strategy. The resulting new drive by corporations to populate strong profiles and get more followers on […]
5 Foolproof Ways To Let Your Brand Voice Shine On Social Media

A great social media presence is now crucial for both large and small businesses. In fact, last year 93% of marketers use social media for business. People follow company social media accounts to stay updated on the latest news and developments. They look to be heard, entertained and informed. As social media continues to become […]
7 Effective Ways To Grow Your Twitter Following (The Right Way)

Twitter can be an amazing tool for engaging with your target audience. But if you’re short on followers, your updates won’t reach much of anyone, let alone your ideal audience. You might be tempting to take a shortcut and pay for more Twitter followers, but that’s a waste of money. You’ll find that most paid […]
5 Powerful Analytics Tools For Serious Pinterest Users

Pinterest continues to gain momentum as one of the world’s largest and most popular social networks. Visually driven in a virtually endless sea of recipes, jokes, business tips and bloggers, it can be difficult to focus properly on analytics, strategy and organized marketing campaigns. Powerful analytics tools for Pinterest users continue to be developed and fine […]
How To Find The Perfect Time To Publish On Social Media: 5 Powerful Tools

The exponential growth of social media platforms like Facebook, Twitter and LinkedIn have dramatically changed the process by which businesses connect with their market and expand their reach. With a virtually endless supply of information describing WHAT type of content is most effective for engaging with potential clients, understanding WHEN to post that content can […]