Comparing Popular AI Writing Tools: How Do They Stack Up?

AI is coming for writers. It’s conquered the supermarket and made checkout workers obsolete, and now it’s taking over the writing world.
How Does AI Writing Software Compare To UK Linkology’s In-House Writing Team?

ChatGPT and most other AI-writing software is free, so it might seem like a cheaper alternative to hiring human writing teams — but is it?
Will ChatGPT Ever Replace SEO Agencies?

By Jason Brooks Unless you’ve been living under a rock, you’ve probably heard something about ChatGPT, an AI writing tool that’s taking the internet by storm. The creepily lifelike AI SEO writer, which improves as you instruct it, is being praised by many leaders in the tech industry and social media users. Elon Musk, who […]
Google Helpful Content Update 2022 – How to Build “HCU-Compliant” Backlinks

There are already tons of posts about the Google Helpful Content Update (HCU). And ironically, most of them do exactly what they’re told not to do, which is to regurgitate the same thing everyone else is saying. Content that does not offer new insights is not original and, as far as Google is concerned, “unhelpful”. […]
Why you shouldn’t act on everything Google tells you to do

Considering their corporate mantra is “Do No Evil”, Google plays a very strong fear game. Regular updates via spokespeople like Gary Illyes, Danny Sullivan and, formerly, Matt Cutts, keep everyone guessing and the fear building about what works in SEO. Step over the line with your SEO and you’ll get a penalty. The problem is […]
The big metric mistake some rookies make

Have you heard the story ‘The Emperor’s New Clothes‘? Where the tailor convinced the Emperor that his outfit was amazing, but he was really naked?! 🙂 Well, there’s a link assessment method just like that; one that’s been hanging around since it was published on a well-known blog a few years ago. And it’s a […]
When ugly works for backlink building and when it doesn’t?

Here’s a question for you. Do you hire the right person for the job or the best looking? If it’s a fashion modelling gig, then looks are key because attractive people sell clothes – and like it or not it’s a proven formula. But for a brain surgeon, looks don’t matter at all. In most […]
Are you buying expensive links that don’t work?

I’ve been building backlinks for over 10 years for clients and there’s one habit that persists and is costing people. Think about this insane behaviour. Imagine you’re buying a new home. Do you assess only the property or do you check out the location too? Or do you decide to buy based on the location […]
When not to be like James Bond when building links

There are times when it’s really not good to stand out in a crowd. Like when there’s a serious penalty to pay. The real smart spies blend in and do things nice and slowly. If you want to build links but avoid a nasty slap from Google, you need to do the same and think […]
How to use anchor text properly for link building campaigns

When it’s done right, search engine optimisation (SEO) can drastically alter the fortunes of your website and entire operation, for the better. Among the many elements that comprise the practice, and how it’s carried out via an ongoing strategy and campaign, anchor text in link building stands out as one of the most important factors […]